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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Gogoro Smartscooter debuts, Nissan Leaf drivers drive more

The West Coast Electric Highway in Oregon and Washington makes up about nine percent of the country's EV charging stations. Located along I-5, Highway 101 and other highways, Oregon offers 43 DC quick chargers, while Washington has 14. Chargers are located every 20 to 25 miles along the network, with plans to extend the Electric Highway from Canada all the way to Mexico. Between March 2012 and April 2014, drivers used public chargers 17,917 times in Washington and 18,522 times in Oregon, according to the US Energy Information Agency. Read more at Green Car Reports and at The Register-Guard. Nissan says Leaf drivers in Europe clock about 40 percent more miles on average than gasoline and diesel cars. Using the Leaf's CarWings telemetry, Nissan has found that Leaf drivers average 198 miles per week, or about 10,307 miles per year. Drivers using traditional fossil fuels only drive an average of 138 miles per week, or 7,170 miles a year. Nissan has sold more than 31,000 units of the Leaf in Europe, with more than 150,000 sold worldwide. "Our customers frequently tell us that they buy the Nissan Leaf as a second car, but end up using it far more than their other vehicle," says Jean-Pierre Diernaz, Nissan's European EV director, "and the information we receive from CarWings reinforces that message." Read more in the press release below. Gogoro's electric Smartscooter, which uses a battery swap system, debuted at the 2015 Consumer Electronics Show in Las Vegas. The Smartscooter features a racing suspension, a connected mobile app, a suite of sensors and a host of customization options. What makes the Smartscooter really interesting, though, is its battery swapping network. The 20-pound batteries are traded at small stations - essentially vending machines - in a matter of seconds, so worries about charging times are nonexistent. The battery stations could also be used by utilities for energy storage to help balance grid loads when they're not being used to power electric travel. See the Smartscooter in the video below and read more at Wired. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: Nissan Leaf earns IHS Loyalty Award, people actually care about the environment

The Nissan Leaf has earned the IHS Automotive Loyalty Award. It won the award for best Non-Luxury Traditional Compact Car, and it is the only plug-in vehicle to earn the Loyalty Award. IHS Automotive analyzes loyalty and gives the award for vehicles that bring households back to buy the same make or model. "Our Leaf fans are some of the most loyal customers in the world, and we're thrilled to see that validated with this IHS award," says Toby Perry, marketing director for the Nissan Leaf. Read more at Hybrid Cars or in the press release below. A new study shows that environmental benefits could be more influential than money when purchasing EVs. The study, called "Altruism, Self-Interest, and Energy Consumption," found that subjects conserved more energy when reminded that it helps air pollution than when they were only told it would save them money. This is despite more subjects saying that they thought messages about money would be more influential at the beginning of the study. Researchers attributed the results to the dual benefit of clean air to oneself and to others. See the study at the PNAS website and read more at Green Car Reports. Group Bollore will receive government backing to build a nationwide EV charging network in France. The French conglomerate will spend $172 million to build 16,000 semi-fast chargers over the next four years. "Wherever you are on the map there will be at least one recharging point every 40 kilometres (25 miles)," says Bollore. The network will also provide wifi hotspots and carpooling services. Bollore's Blue Solutions division also already operates EV carsharing services and is working with Renault to build EVs in France. Read more at Reuters. Nissan LEAF only plug-in vehicle to receive 2014 IHS Automotive Loyalty Award NASHVILLE, Tenn. – Following a record-breaking sales year in 2014, the Nissan LEAF continues to earn praise and was named the best Non-Luxury Traditional Compact Car in the annual IHS Automotive Loyalty Awards. The all-electric LEAF – the only plug-in vehicle to be included in the IHS Awards – received this honor during the Automotive News World Congress at the North American International Auto Show in Detroit. The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.