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Auto blog
Nissan's dismal 2019: Where does Japan's struggling brand go from here?
Wed, Jan 8 2020Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about. Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall. Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.  On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with. In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all. What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.
Nissan working on unspecified improvements to Carwings in Leaf EV
Tue, Jun 24 2014Fly a little higher, Carwings. Nissan has been using the communication system as a way for drivers of the battery-electric Leaf to do things like use a smartphone start the charging process remotely, check the charging status or find nearby charging stations. The service was one of the tools Nissan was offering to newbie drivers of the first US mass-produced electric vehicle to better familiarize themselves with ideas like recharging your car from miles away. Now, three-plus years into the model's lifetime, Nissan is looking to get more out of Carwings, Wards Auto says, citing Nissan North America executive Robyn Williams. Specifically, Nissan is hoping Carwings will eventually be able to communicate information about the battery's health, or lack thereof (i.e. degradation) to the driver. That issue was made clear a couple of years ago when Leaf drivers in hot-weather locales such as Arizona said their batteries were losing capacity at a faster rate than advertised. Nissan North America spokesman Brian Brockman, in an e-mail to AutoblogGreen, would only say that the automaker "is always working to determine ways to offer more value to customers via telematics systems like Carwings," but declined to be more specific about any particular technological advancements. Nissan debuted Carwings in late 2010, and, among other things, the concept was novel because it let Leaf drivers compare driving efficiency with other Leaf drivers (think of it as a real silent hypermiling contest). The feature had been used as a telecommunications system on a number of Nissan models in Japan for years before being introduced on the Leaf.
Autoblog fan favorite car ads from Super Bowl XLIX
Mon, Feb 2 2015Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.