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Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Next Nissan Sentra spied, test driver salutes

Nissan isn't keeping a secret that the Sentra is getting a significant refresh for the 2016 model year, but apparently one of the test drivers isn't so happy about a spy photographer getting an early peek. As you can see in several pictures in the above gallery, the guy flies the finger directly at the camera as it captures this camouflaged compact sedan testing around Metro Detroit. While the 2016 Sentra is supposed to be heavily restyled compared to the current model, Nissan is still remaining tight-lipped about exactly what that means. These shots provide some clear indications, though. Up front, the brand's V-shaped grille is fairly obvious even through the camo in several photos, and the headlights get an angular resculpting to match that style. With its honeycomb grille, the lower air dam looks a slightly sportier, too. The sides are left unaltered in these shots, but the rear gets another big dose of obfuscation. The update back there seems to draw from the newly refreshed Altima, especially with the more pointy taillights. While harder to tell for sure, the trunk and lower bumper also appear to have a more complex design. Overall, the latest model reportedly takes inspiration from the Pulsar in Europe. This revision comes even as Sentra sales remain strong. For the year so far through August, the model is up 8.9 percent with 140,074 units moved. However, the 2016 model has to stand up against the challenge of the all-new 2016 Honda Civic that's entering the market at around the same time, meaning the Sentra has its work cut out for it.

This is Nissan's 2014 Detroit Auto Show concept

During a media event in Los Angeles today, Nissan flashed a few images of a new concept car that will be unveiled at the 2014 Detroit Auto Show in January. According to Shiro Nakamura, senior vice president and chief creative officer of design and brand management at Nissan, this unnamed concept has a "very strong design signature" and shows "[Nissan's] future design direction."
It's certainly quite sleek, this concept, yet specific elements like the front fascia and taillamps are evolutionary steps from what we're seeing on some of Nissan's newest products. Those rear lamps look like sleeker versions of what the Sentra wears, and that grille appears to be a more stylized version of what the next-generation Rogue has been seen sporting.
As for what, exactly, this concept previews, that's still up in the air, though our best guess is that it hints at a Maxima successor. After all, Nissan did confirm to us that a new Maxima is currently in development, and showing this concept in early 2014 lines up with our predictions that the next-generation sedan should arrive in time for the 2015 model year.