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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Nissan bringing Qashqai, Rogue hybrid to US

Nissan will be expanding its crossover range here in the United States, introducing the popular European-market Qashqai, alongside a hybridized version of the Rogue. Nissan's Kyushu, Japan factory, meanwhile, will churn out 100,000 gas-powered Rogues to capitalize on hot demand here in the United States. The Kyushu move, at least, seems like a smart one, considering just how hot the compact Rogue is. "We haven't hit the ceiling [on Rogue] yet. We have more opportunity there if we can get our dealers more," Fred Diaz, Nissan's senior VP of sales and marketing, told Automotive News. Amping up production in Kyushu will finally mean the end of the first-generation Rogue, though, now known as the Rogue Select. Somehow, we doubt many tears will be shed. AN cites "two sources familiar with Nissan's future product" in its report on the Qashqai and Rogue Hybrid, although both moves are a bit strange at first glance. Both vehicles play in the same part of the market, and are both based on the Renault-Nissan Common Module Family platform. As for the Rogue Hybrid, well, we know what happened the last time Nissan tried to add an electric motor and battery pack to one of its crossovers. Plus, we've heard this rumor before. Nissan, though, seems to think both moves make a lot of sense. While the Qashqai and Rogue are closely related, the Euro-market model is smaller – 10 inches shorter and two inches narrower – making it less versatile, and it wears more handsome sheetmetal. Expect Nissan to field it as such, aiming at buyers that want a CUV for the lifestyle, rather than the versatility, Automotive News reports. There's a lot less information on the Rogue Hybrid, aside from AN reporting that it will hit the market next year. As for potential powertrains, mum's the word. The gas-powered Rogue uses a 2.5-liter four-cylinder, which is the same size as the gas-engine found in the dead-but-still-warm Pathfinder Hybrid. While we doubt it's as simple as a drag and drop, it seems like Nissan's most recent hybrid powertrain is the obvious choice for the upcoming Rogue. What do you think? Will the Qashqai be as big of a hit in the US as it is in Europe and Australia? Is a Rogue Hybrid such a smart move considering the tremendous failure of the Pathfinder Hybrid? Speak up in Comments. Related Video:

Nissan Sentra gets mean with 240-hp Nismo concept

Nissan's Sentra Nismo Concept made its world debut at the LA Auto Show today as part of the Japanese automaker's intitiative to expand its performance line of factory performance models, and it's packing a turbocharged inline four-cylinder engine with 240 horsepower and 240 pound-feet of torque - that's 110 hp more than the regular Sentra.
Of course, no high-performance version of any car would be complete without the suspension upgrades to handle the power, and Nissan has fitted Nismo-tuned suspension and a limited-slip differential to the little front-wheel-drive sedan. With such an increase in power, Nissan wisely chose to swap out the stock brakes for the Brembo calipers and discs from the 370Z. Larger 225-millimeter-wide tires are wrapped around 19-inch Rays wheels and contained within wider fender flares. The steering and six-speed manual transmission also were tuned by Nismo.
The exterior gets new aerodynamic bits, such as a revised front fascia, a chin spoiler and a new rear spoiler, while the interior gets a nice set of Recaro seats and a leather-and-Alcantara steering wheel. For more information on the Sentra Nismo Concept, check out the press release below, and feel free to head over to the auto show photo gallery to see the car up close.