2014 Nissan Versa Note Sv on 2040-cars

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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan and Infiniti recall 1.2 million vehicles because backup camera might go blank

Nissan North America has issued a recall for more than 1.2 million vehicles due to the ability to change backup camera settings to the point where there is no image in the display. The recall, which was filed with NHTSA on Sept. 12, 2019, includes cars, trucks, crossovers, SUVs, vans, and coupes across both the Nissan and Infiniti lineups.  Reported by Automotive News, NHTSA recall No. 19V654000 affects a total of 1,228,830 vehicles across two brand lineups and more than two dozen models. It includes the 2018-2019 Nissan Altima, Frontier, Kicks, Leaf, Maxima, Murano, NV, NV200, Pathfinder, Rogue, Rogue Sport, Sentra, Titan, Versa Note, Versa sedan; and 2018-2019 Infiniti Q50, Q60, QX30 and QX80. It also lists the 2019 Nissan GT-R and Taxis, as well as the 2019 Infiniti QX50, QX60, Q70, and Q70L. According to the recall, it is possible to adjust the backup camera and display settings "such that the rearview image is no longer visible and the system will retain that setting the next time the vehicle is placed in reverse." Although this type of occurrence would be extremely rare and most likely a mistake made by the driver, its real possibility means all of these cars are technically breaking the law. Federal Motor Vehicle Safety Standard (FMVSS) No. 111, "Rear Visibility," says so. According to Automotive News, this recall is not limited to the United States and also affects vehicles in Canada, South Korea, and Israel. The recall begins Oct. 19, 2019, and Nissan will provide affected customers with a free software update to fix the issue.        

Infiniti confirms new "premium compact" to be built in UK

Aside from certain naming-related news, Infiniti has actually had some decent product news to announce this week. The company's president, Johan de Nysschen, alluded to a new 550-horsepower performance sedan, and now the automaker has confirmed that a new "premium compact" will go into production in 2015. Based on the fact that this new model will be built alongside the Nissan Leaf at the automaker's Sunderland, UK assembly plant, we could only hope that it's a production version of the LE Concept (shown above).
Sunderland already produces Nissan products like the Qashqai, Juke and Note, and as a part of an investment of 250 million British pounds (around $406 million USD) for the new model, the plant would add an extra 280 jobs with the capacity to build 60,000 of the new Infinitis annually. Adding the premium compact at Sunderland means that Infiniti will have to change its plans for another new model, a bigger "C-segment hatchback," which could very well be a production version of the Etherea Concept.