2014 Nissan Versa Note Sv on 2040-cars

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Nissan's Twizy-like New Mobility Concept EV adds modern charm to old town in Japan

While alliance partner Renault gets to give its quirky, side-window free electric vehicle a fun name like Twizy, Nissan has opted for the much-less-interesting New Mobility Concept. To company is promoting the vehicle with a similar, let's-not-get-too-excited-here vibe, saying that it's "perfect even for mom" (not that mom's aren't exciting) and limiting it to carsharing and test program users. In the latest promotion effort, Nissan has brought the NMC to the tourist town of Shikano, in the east of Tottori Prefecture, to be used to get to hot spring excursions and other visits. Renting the vehicle costs roughly the equivalent of $10 an hour ($40 for six) as well as $12 to get a training license. You can see the little car in action in the video above, including some entirely interesting shots of the NMC painted like a cow with a pair of cows. News Source: Nissan Green Nissan Transportation Alternatives Electric renault twizy new mobility concept nissan new mobility concept

2013 Nissan Pathfinder: June 2013

When we say that our long-term 2013 Nissan Pathfinder has been busy, we mean it. Want proof? In the past month, the big, brown Nissan was only idle enough for us to take it in for its 11,500-mile routine service and to shoot a couple of new photos of the long-termer in Detroit.
Most recently, the Pathfinder spent a few weeks in the hands of AOL Autos' executive editor Sharon Carty, who used the three-row CUV to haul her entire family from Detroit to New Jersey and back... twice. That's a pretty serious amount of miles, but it gave Sharon a really solid look into how the vehicle holds up for the needs of a family with kids of different ages.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.