2014 Nissan Titan Sv on 2040-cars

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Nissan Titan Truckumentary looks back through the brand's trucks [w/video]

In a prologue last month, Nissan promised us more of its Titan Truckumentary in December, and here it is. This is a set-the-stage episode, surveying the brand's truck history in the US from the 1960 Datsun 1200, one of the first vehicles it sold here, to the first truck it manufactured here in 1983 in Smyrna, TN, to the nineties Hardbody and the 1999 SUT Concept, among others. Pickup-truck-lifer Brent Hagan, the product planner for the next-generation Titan - designed and engineered in the US - is our tour guide for this episode. If anything, after watching this video all we could think was, "Nissan, please bring back the good old days."

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan recalls 76k Rogues for faulty fuel pumps

Nissan is recalling 76,242 units of the 2014 Rogue with production dates between June 11, 2013 and June 7, 2014, because of faulty fuel pumps. According to the advisory from the National Highway Traffic Safety Administration, the nickel plating in the part can come loose and bind up the impeller. With the pump no longer working, the vehicle might not start or there could be a stall when driving. According to the documents submitted to NHTSA (available here in PDF format), Nissan received the first report a Rogue not starting in March 2014. The automaker and fuel pump supplier Bosch monitored the situation. As more incidents occurred, they instituted this recall. Nissan is clear in saying that even if a stall occurs, electrical power remains to leave the air bags functional. To fix the problem the automaker is replacing the fuel pump on the affected Rogues with a new one at no charge to owners, and the company expects this process to begin in April. Related Video: RECALL Subject : Improper Plating on Fuel Pump may Result in Stall Report Receipt Date: APR 03, 2015 NHTSA Campaign Number: 15V197000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 76,242 All Products Associated with this Recall Vehicle Make Model Model Year(s) NISSAN ROGUE 2014 Details Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 Nissan Rogue vehicles manufactured June 11, 2013, to June 7, 2014. Improper nickel plating of components within the fuel pump may result in the fuel pump failing. CONSEQUENCE: If the fuel pump fails, the vehicle may stall without warning, increasing the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the fuel pump, free of charge. The recall is expected to begin in April 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Nissan Rogue View 60 Photos News Source: The National Highway Traffic Safety Administration, [2]Image Credit: Nissan Recalls Nissan Safety nissan rogue