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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan promising autonomous car production by 2020

Nissan will bring the autonomous car to consumers by the end of this decade. The announcement was made by CEO Carlos Ghosn at the company's US headquarters in Irvine, CA. Nissan has already begun construction of a dedicated proving ground for the self-driving cars in Japan, with completion targeted for the end of 2014.
Teaming with MIT, Stanford, Oxford and others, Nissan has already outfitted Leaf EVs with the Autonomous Drive (Nissan's brand name for the tech), a suite of new technologies developed from the brand's existing Safety Shield technology. The current iteration of Autonomous Drive uses the Around-View Monitoring system and laser scanners to analyze the environment, while artificial intelligence systems have been installed to help navigate and operate in a changing environment.
While it's easy to say that Nissan will bring the technology to market within the next six or seven years, it's more difficult to say at what price Autonomous Drive will be available. Most remarkable about all of this is Nissan's claim that self-driving cars will be both commercially viable and available at "realistic prices for consumers." It's expecting Autonomous Drive to be available across its range within two vehicle generations.

Infiniti QX60 Monograph previews a handsome next-gen three-row crossover

Infiniti has pulled the sheet off its QX60 Monograph — a styling exercise meant to preview the forthcoming production replacement for its three-row crossover. Infiniti insists that while this is not the production QX60 replacement, it is close enough to not merely be labeled a "concept." Whatever Infiniti wants to call it, it's impressive. This slick design blends elements of the original Infiniti FX line with some of the luxury brand's more recent artistic direction (see: the big, fat grille) and perhaps a little dose of European flavor; we'd be lying if we said there wasn't some Jaguar F-Pace evident in that profile.  "More than a design study or concept, a 'Monograph' provides a tangible insight into how Infiniti plans to transform a future model. The QX60 Monograph previews some of the proportions and design elements that will adorn the brandÂ’s future three-row SUV, " Infiniti said in the QX60's official announcement. "We commenced the design of the Monograph knowing this was an opportune time to start a discussion about where we are planning to take the QX60 in the future," said Alfonso Albaisa, senior vice president, Global Design, Nissan Motor Co. Ltd.  "In crafting this Monograph, we wanted to change the tonality of the QX60 and transform the nameplate from a sculptural and architectural point of view. We raised the visual center of gravity, giving it a strong, straight shoulder line that carries through to the hood, with a higher, more prominent grille, and longer-looking cabin to deliver a sense of muscularity and a commanding presence," Albaisa said. Every element of the QX60 Monograph's exterior was designed deliberately to convey that image, from the heat-sink-inspired shape of the headlamps to the slick, well-integrated segments of the rear lighting signature, which blends into a single wrap-around element when not illuminated.  As close to production-ready as this QX60 Monograph might be, there are some obvious signs that there's still work yet to be done. As you'll note, there's not a single shot of this crossover's interior, and that's because it doesn't have one yet. Infiniti knows it can't afford to fumble a new launch, especially of a crossover, so we have fairly high expectations for its cabin, especially since Infiniti has been known to produce some top-notch interiors when it tries. Look for the real-deal next-generation QX60 to be shown sometime in 2021.