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2016 Nissan Titan further teased ahead of Detroit debut

Nissan is less than a week away from finally unveiling the 2016 Titan at the 2015 Detroit Auto Show on January 12 after months of teasing. Unfortunately, the latest video in Nissan's Truckumentary series about the Titan's engineering comes off a bit dull. It mostly focuses on the trucks American heritage rather than on its capabilities. However, the clip does drop a few hints about the 5.0-liter Cummins diesel V8. The company not only wants to keep fuel economy high but also focus on giving drivers a deep well of power that's ready at any time. The engine is rumored to offer over 300 horsepower and about 550 pound-feet of torque. The best part of this video's release is the accompanying gallery (below) showing the test truck from practically every angle. It's still covered in camouflage, but the front grille appears much more upright compared to previous spy shots. A final interesting tidbit comes in the text at the very end of the clip where Nissan reveals the Titan isn't expected to go on sale until late 2015.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Worker killed at Nissan Tennessee plant

A worker has died at the Nissan assembly plant in Smyrna, TN following an accident. According to The Detroit News, the tragedy happened Thursday and involved a large electric panel that fell while it was being moved. The victim was not a Nissan employee, he was a worker for Michigan-based supplier Complete Automation.
Nissan has not released the name of the deceased, but has vowed to cooperate with the authorities investigating the accident. The Murfreesboro Post notes that this is the second death at the plant in recent years - in 2012, a transport truck driver was killed after his rig rolled forward, crushing him between his cab and trailer.