2008 Nissan 2.0 S on 2040-cars

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Yutaka Katayama, 'father of the Z,' dead at 105

Yutaka Katayama, a former Nissan executive credited with being the "father of the Z," has passed away at the age of 105. He died in a Tokyo hospital Thursday as a result of heart failure, his son, Mitsuo, confirmed to the Associated Press. Katayama retired from Nissan in 1977, and for a time, ran the company's US division. He was inducted into the Automotive Hall of Fame in both the US and Japan, and is most notably remembered as being the man who gave life to the original Datsun Z sports car. Within the Z fan club community, where he is known simply as "Mr. K," Katayama is widely revered and respected. "With a love of cars and a flare for promotion, he built the Datsun brand, Nissan's initial brand name in the US, from scratch," the Japanese automaker said on its website last year, according to the Associated Press. Katayama is survived by his wife, four children, 11 grandchildren, and 18 great-grandchildren. Our hearts go out to Mr. K's family, and the entire Z community. News Source: Associated PressImage Credit: Joe Wilssens / AP / Nissan Nissan Automotive History datsun nissan z

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Formula Drift kicks off 11th season on Streets of Long Beach

The 2014 Formula Drift series kicked off last weekend in Long Beach, and saw Chris Forsberg, who you'll recall went mad and drifted around a warehouse in an Infiniti M, take the title behind the wheel of his Hankook Tire Nissan 370Z (shown above).
Forsberg really ran away with the first round of competition, outscoring his closest opponent, second-place finisher Kenneth Moen and his Bridges Racing Nissan 240SX, by 20 points. Third place was 2013 championship winner Michael Essa and his Yokohama BMW M3, 30.5 points behind Forsberg.
In the manufacturers' title, Nissan took an early lead with 122 points, which isn't a huge surprise considering five of the top ten drifters were piloting either a Z or a product of the brand's S platform. Ford, which had two drivers (Justin Pawlak and Vaughn Gittin, Jr.) in the top ten, took home second place, while BMW is currently third in the manufacturers' standings.