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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

2018 Autoblog Technology of the Year finalists

After months of prepping and several days of testing, we narrowed the field for Autoblog's 2018 Tech of the Year award to the Nissan Rogue with ProPilot Assist semi-autonomous driving system, the Lexus LC 500h and its new hybrid powertrain, and the Chevy Colorado ZR2 and its trick Multimatic spool-valve off-road shocks. Three very different cars with very different technologies duking it out for the award. Look for news of our winner at the 2018 Detroit Auto Show. We hand out this award every year to the technology or feature that we feel moves the bar forward for the automotive industry. Read more here on how our testing process works. We discuss, debate and count up score sheets, judging each vehicle and technology on a few different criteria. Is its purpose noteworthy? Does it work well? Does it advance the industry? The Nissan Rogue with ProPilot Assist was actually a prototype, as the technology will first debut in the 2018 Nissan Leaf. Still, we're here to test the tech and not the car. ProPilot Assist combines adaptive cruise control system combined with lane-keeping assistance. The system uses sonar, radar and a number of cameras for some light semi-autonomous driving and enhanced safety. While these systems aren't new individually, Nissan's system is affordable, intuitive, and coming to a mainstream product — democratizing the tech in a novel way, if you will. That's why it's here. The Lexus LC 500h uses a new powertrain that Lexus has dubbed the Multi-Stage Hybrid System. Basically it combines two types of transmissions — a CVT and a four-speed automatic — in a single unit mated to a naturally aspirated V6. That's complex and unorthodox technology, and Lexus engineered it to give drivers the efficiency of a CVT without sacrificing driving enjoyment. The package is subtle, working in the background to create a nearly seamless driving experience. It's engaging in a way most other hybrids can only dream of. The fact that it's wrapped in such gorgeous sheetmetal only makes things better. The Multimatic spool valve shocks in the Chevy Colorado ZR2 might seem low-tech compared to ProPilot Assist and the Lexus Multi-Stage Hybrid, but they represent a completely novel application of a technology that several years ago was so expensive that it was reserved for top-tier race cars. Like the LC 500h, these shocks really change your perception of how a vehicle like this should drive.

Carlos Ghosn sues Nissan-Mitsubishi in the Netherlands

AMSTERDAM — Carlos Ghosn has launched a court case in the Netherlands against Japanese carmakers Nissan Motor and Mitsubishi Motors, who ousted him as chairman of their alliance last year on charges of embezzlement, Dutch newspaper NRC reported on Saturday. Ghosn is seeking 15 million euros ($16.8 million) in damages from the carmakers, as grave mistakes were made when he was sacked, NRC reported, citing his lawyer. "In the Netherlands, if you want to fire an executive you have to first tell him what he's being accused of, and you have to provide him with the evidence for the accusations. Neither of those things has happened," lawyer Laurens de Graaf told NRC. Ghosn fell from grace late last year when he was arrested in Japan and sacked by Nissan on charges of financial misconduct, which he denies. He has also been fired as the CEO and chairman of French carmaker Renault. Ghosn was freed in April from jail in Japan on a $4.5 million bail. Among other charges of fraud and misconduct, Nissan and Mitsubishi have said Ghosn improperly received $9 million in compensation from their joint venture. Suspect expenses Ghosn made when he chaired Renault and Nissan amounted to about 11 million euros, Renault's board said in June. Ghosn holds French, Lebanese and Brazilian citizenship, but opted for the fiscally more friendly Netherlands as his tax domicile in 2012. The holding company for the Nissan-Mitsubishi alliance is also incorporated in the Netherlands. The district court in Amsterdam is reviewing the case but has not set a trial date yet, NRC said. Government/Legal Hirings/Firings/Layoffs Mitsubishi Nissan Carlos Ghosn