2002 Nissan Sentra Gxe on 2040-cars

Auto blog

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan plans to slash May car output in Japan by 78%

TOKYO — Nissan plans to slash the number of cars it produces at home in May by 78% from last year, as the impact of the coronavirus shakes the troubled automaker which has already been struggling with falling sales. As global automakers reel from plunging sales amid lockdowns imposed in many countries to curb the spread of the virus, the hit is particularly severe for Nissan, whose profitability has been deteriorating as it grapples with the turmoil that followed the ousting of former Chairman Carlos Ghosn. Nissan plans to manufacture around 13,400 vehicles next month, according to documents seen by Reuters, compared with nearly 61,000 units made in May last year. The cut represents a big hit to Nissan's plant in Kyushu, southern Japan, which the automaker plans to operate on a single shift for much of this month and all of next month, due to a lack of demand for the Rogue Sport SUV crossover model, according to the documents, which are not public. Output will decline 70% from initial plans to build around 44,800 units. In June, domestic production will be cut to 33,700 vehicles, a drop from around 63,700 units last year, and down 43% from a previous plan for around 59,300. Nissan declined to comment on its production plans. The automaker has stopped production at its plant in Tochigi, north of Tokyo, since early April, and plans to keep output suspended through the end of May. Periodic stoppages at Nissan's Oppama plant in Kanagawa Prefecture have been common since earlier this month. The coronavirus pandemic has piled urgency on Nissan's efforts to downsize, after two years of falling sales, deteriorating margins and depleting cash reserves has forced the company to restructure. Nissan's management has become convinced that the company needs to be much smaller and its latest recovery plan due next month will likely assume a cut of 1 million cars to its annual sales target, senior company officials told Reuters earlier this month. Automaking partner Mitsubishi, also suffering from a cut to demand for its cars, is planning to slash domestic output by nearly one-third over the next two months. As both Nissan and Mitsubishi struggle with tanking sales, production plans show one bright spot: Nissan is planning an increase in production of the Nissan Dayz minicar model, which Mitsubishi manufactures for Nissan for the Japanese market. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan tests 'self-cleaning' paint on Leaf models in Europe

Once upon a time, self-cleaning ovens were all the rage. Now, Nissan thinks the concept may apply to its vehicles. And the Japanese vehicle maker is testing it out on some of its Leaf battery-electric vehicles Europe, no less. Nissan says its trying out what's called a "superhydrophobic and oleophobic" paint on Leaf battery-electric vehicles for testing and demonstration purposes. The paint, produced by UltraTech International Inc., is designed to repel splats of liquid such as oil or standing water away from the car's surface. The paint, called Ultra-Ever Dry, does this by creating what Nissan says is a layer of air around the vehicle surface. We imagine there's a detailed chemical explanation for this phenomenon that would better explain this process, but that's the best way we can explain it. Right now, Nissan is pitching the product testing as a way to further the Leaf's reputation as what the automaker calls "the world's cleanest car." That said, the paint hasn't been tested in North America, and no plans have been made to add the feature as either a standard or optional goodie for the battery-electric vehicle. Still, go ahead and check out Nissan's press release on the magic paint below. Nissan Creates "World's Cleanest Car" – a Zero Emissions Nissan LEAF with Self-Cleaning Nano-Paint Technology For LEAF owners who never qualify for gas stations' "Free Car Wash with Purchase" offers, this technical study might be the perfect solution July 09, 2014 10:00 AM Eastern Daylight Time NASHVILLE, Tenn.--(BUSINESS WIRE)--What do you get when you combine the world's best-selling zero emission vehicle with innovative paint technology that repels mud, rain and everyday dirt? Answer: A very special Nissan LEAF electric vehicle that might just be the "world's cleanest car." "No matter what the road throws at this LEAF, its Ultra-Ever Dry® exterior coating will throw right back" Created to demonstrate its potential use in future production vehicles, this Nissan LEAF's exterior was treated with a specially engineered superhydrophobic and oleophobic paint that is designed to repel water and oils. The "self-cleaning" paint, called Ultra-Ever Dry®, creates a protective layer of air between the paint and environment, effectively stopping standing water and road spray from creating dirty marks on the LEAF's surface. Nissan is one of the first carmakers to apply this technology to a vehicle.