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2016 Nissan Titan endures more torture testing

The burly, next-gen 2016 Nissan Titan XD made its big debut at the 2015 Detroit Auto Show and promised to launch later in the year with multiple bed lengths, several cab configurations and the choice of a Cummins 5.0-liter diesel V8 pumping out 310 horsepower and 555 pound-feet of torque. While we wait for the truck to arrive at dealerships, the brand is continuing to tell the pickup's development story through the Titan Truckumentary series of shorts videos. Nissan has already used the clips to look back at its pickup history, but the latest entry puts the focus directly on the new Titan, specifically, its torture testing during development. One trial bounced the truck around for months on a durability machine to simulate 370,000 miles of rough driving. Although, the true fun comes from watching the real-life evaluations where engineers slam the model into curbs and drive it off ledges to see what it can take.

Nissan beats 2Q expectations with $1.3b profit

Nissan reported its Q1 financial results through the April-June period, and Bloomberg reports that the Japanese automaker beat analyst expectations. The outlet averaged income estimates provided by 11 analysts to come up with a figure of 130.2 billion yen ($1.3 billion), while Reuters' analyst survey returned a estimate of 163 billion yen ($1.6 billion) in operating profit. Nissan easily beat them both with 152.8 billion in net income and 193.7 billion in operating profit. That profit number is up from 122.6 billion yen in the same quarter last year. The surge comes from increased US sales. June sales grew 13 percent, helping propel a 4.5-percent increase for the year so far and the best first-half calendar-year sales Nissan has had in ten years. Higher incentives have helped, as well as superheated Nissan Rogue sales; the crossover moved 99,302 units through the first six months of 2014, this year that number is 135,397, and observers expect its popularity to continue. In contrast to other automakers struggling with the slowdown in China, Nissan isn't doing so badly there. Growth rose by 5.7 percent in the first half of this year, a number that would have been larger but for depressed commercial vehicle sales because of the economy's slowdown. Nissan is sticking with its original targets, sure that government intervention and new models will hold the markets steady enough. The press release below has more information on the numbers. Nissan reports net income of $1.3 billion for first quarter of FY2015 Results for three months to June 30, 2015 (TSE report basis – China JV equity basis)* Acct - Q1 - Y-O-Y Net revenue - JPY2.90 trillion ($23.9 billion/ˆ21.6 billion) - +17.6% Operating profit - JPY193.7 billion ($1.6 billion/ˆ1.4 billion) - +58.0% Ordinary profit - JPY215.9 billion ($1.8 billion/ˆ1.6 billion) - +45.2% Net income** - JPY152.8 billion ($1.3 billion/ˆ1.1 billion) - +36.3% Based on average foreign exchange rates of JPY 121.4/USD and JPY 134.2/EUR YOKOHAMA, Japan , Jul. 29, 2015 – Nissan Motor Co., Ltd. today announced fiscal year first quarter financial results for the three months ending June 30, 2015. The company reported net revenue of $23.9 billion (2.90 trillion yen), an increase of 17.6% versus 2.47 trillion yen a year ago. Operating profit was $1.6 billion (193.7 billion yen), up from 122.6 billion yen, a 58.0% increase. Net income was $1.3 billion (152.8 billion yen), an increase of 36.3% versus 112.1 billion yen in the prior year.

Nissan paint prank involves 'world's cleanest' Leaf

If you want attention, then there's nothing like a good prank to get people looking. Nissan is taking a page from the old Candid Camera playbook to show off a new self-cleaning nano-paint technology called Ultra-Ever Dry. Turns out, when you spill a water-based paint on it, the paint just drips right off. And with enough hidden cameras, you can get the perfect passersby "Oh! Huh?" face on film. Part of the "World's Cleanest Car" campaign that Nissan had at the LA Auto Show, the stunt is meant to highlight the fact that the car is clean (i.e., zero emissions) and also clean (not dirty). Get it? Ha! Yeah, well, that's the joke. It works better on video, which you can see below. While the paint thing is mildly interesting (this isn't a production car, and Ultra-Ever Dry is just an example of what could be coming) we did find it notable that this is the first main Leaf campaign we can think of that promotes the car not as a plug-in vehicle first (remember the polar bear?) but as a car with some wacky cool new tech. Oh, and it happens to plug in. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN'S "SELF-CLEANING LEAF" HITS THE STREETS, THEN THE WEB – "World's cleanest car" to be featured in an innovative social media campaign starting today – NASHVILLE, Tenn. (December 2, 2014) –The "world's cleanest car" is daring its fans to get it dirty. Starting today, Nissan will launch a social media campaign that will include a series of online videos to showcase a zero-emissions Nissan LEAF with self-cleaning nano-paint technology. Created to demonstrate its potential use in future production vehicles, this LEAF is armed with Ultra-Ever Dry® paint to help repel almost any liquid that may come its way. Nissan first introduced the one-of-a-kind LEAF this past April. "The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we're not afraid to get our hands dirty to take this to the next level," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be.