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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan Qashqai getting Juke-R treatment

As long as there are sacred cows, there will be heretics sharpening their knives in anticipation of the butchering. When Nissan first carved into the mighty GT-R to create the Juke-R, onlookers quickly fell into two camps: those who thought the plan was sheer genius and those who believed cannibalizing a GT-R to feed a Juke was a new brand of obscenity. We fell firmly in the former camp. Now Severn Valley Motorsport is looking to take that theme one step further by shoving the go-faster bits from a GT-R into a Nissan Qashqai. That noise you hear? It's us cackling like mad men.
While we can't say for certain, we're guessing the project should yield the world's fastest Qashqai thanks in no small part to the twin-turbocharged VR38DETT V6 engine from the GT-R. Throw in the all-wheel-drive system and the little CUV should change demeanor dramatically. We can't wait to see this thing in action.

Trucks with the best gas mileage for 2024

There's no denying that pickup trucks are an integral part of our culture. They've been instrumental in building our infrastructure and giving the public access to remote locations and myriad recreation activities. Trucks aren't known for being particularly fuel efficient though, with boxy silhouettes and considerable weight negatively affecting their gas mileage ratings. The times are changing and not only are trucks getting more economical, but there are also several new smaller alternatives. An efficient tuck doesn't have to by tiny, though. Some of the trucks with the best gas mileage look classically bulky. What is the most fuel-efficient truck? So what's the most fuel-efficient pickup truck on sale in the U.S? It depends on which class of trucks you're looking at. For this list, we're focusing only on internal-combustion trucks. The small crop of all-electric trucks are certainly worth considering, but it's not so easy comparing EVs to ICE trucks here. In most cases, these trucks are the two-wheel-drive versions since they return the best mileage, but there are a few four- or all-wheel-drive models that we call out.  Not surprisingly, the revival of the compact pickup has altered the truck landscape. In many cases, these petite trucks may be just the right size for many shoppers. That's great because most owners would rather not lug around a ton of weight that they don't necessarily need. The simplest answer to the question posed above is the Ford Maverick Hybrid. It tops this list of fuel-efficient truckswith an impressive 37-mpg EPA estimate for combined city and highway miles. With only 191 horsepower and a continuously variable transmission, it's not as capable off-road or for towing as other trucks, but if you just need something to haul stuff around, you really can't do any better. Its 4.5-foot bed has a slight advantage over its only rival, the Hyundai Santa Cruz, which has a 4-foot bed and an estimate of 23 mpg. So now we know what truck uses the least amount of gas. 2024 Ford Maverick 2.5-liter hybrid powertrain 37 mpg combined (EPA estimate) What is the most fuel-efficient midsize truck? While not as popular as their full-size siblings, midsize strike a good balance of utility and drivability. They’re easier to navigate in a crowded parking lot, and fit down more trails earning a set of Arizona pinstripes.