2014 Nissan Rogue Select S on 2040-cars

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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Renault gets a 'wake-up call' — a record $8.6 billion loss

PARIS — French carmaker Renault said it had been given a wake-up call on Thursday with a record net loss of 7.29 billion euros ($8.6 billion) in the first half of the year, inflicted by the COVID-19 crisis and troubles at its alliance partner Nissan. Global automakers have been hit hard by the coronavirus pandemic, which has shuttered factories and kept many customers away from car dealerships. But the Renault-Nissan alliance has been hit especially hard as it was already weakened by low margins and boardroom turmoil surrounding Carlos Ghosn, the architect of the alliance who was ousted in 2018. Renault shares were down 3.3% when trading opened in Paris. "Today's results will be a disturbing wake-up call," CEO Luca de Meo, the former Volkswagen executive who started at Renault this month, said on a call with analysts. "We are currently touching the bottom of a negative curve that started several years ago, and probably even earlier," de Meo added. "We are in a complex, difficult situation. We all are. But ... we were already, I would say, feverish. So for sure it is even harder for us." De Meo said the company would now double down on a previously announced turnaround plan, laying off thousands of workers, reducing the range of models, and improving cooperation between alliance partners on vehicle production. He said a team of 40 senior executives from across Renault was cloistered on the top floor of the company's headquarters in Boulogne-Billancourt near Paris, working on details of a strategic plan which will be presented in January at the latest. He said his focus would be pushing the Renault brands that can deliver profits — especially compact cars, SUV crossovers, and electric and hybrid vehicles — and shifting emphasis from volume to value. "We know what we need to do," de Meo said. "Better times are waiting at the end of this twisty road." Renault said group operating losses, factoring out the effect of Nissan's losses, reached 2 billion euros in the first half, compared with operating income of 1.5 billion last year. Sales slumped 34.9%, a result the company attributed mainly to the global COVID crisis and Renault burned through $6.38 billion in cash over the first half. Nissan Motor Co this week warned of a record $4.5 billion operating loss this year and its lowest sales in a decade. Its negative contribution accounted for 4.82 billion of Renault's net losses, the French firm said on Thursday.

Altima Coupe dead as Nissan charts the changes for 2014

The 2014 model year brings plenty of new designs and updates from Nissan - including the next-generation Rogue - but the Altima Coupe has been discontinued. The current generation of the Coupe won buyers over with sharp styling and, at one point, a 270-horsepower naturally aspirated V6 - the heart of the more upscale Infinity G37. It's unlikely that Nissan plans to make another one, but keep in mind the current Coupe was released to the public about a year after the sedan hit dealerships.
The vehicles joining Nissan's lineup for 2014 include the Versa Note hatchback, the NV200 Compact Cargo van and the next-generation Rogue compact SUV. Also new for 2014 is the Pathfinder Hybrid, but that will be added to the lineup in the fall.
Other models that are receiving enhancements are the sedan version of the Altima, which now comes standard with the CVT transmission and gets revised option packs; the Frontier, which gets updated option packs, enhanced navigation system functionality and a sliding middle rear window; the GT-R, which receives a bunch of small performance enhancements and, more importantly, initially will be offered in three versions (Premium, Black Edition and Track Edition), with another, limited special-edition model coming late in the year; the Versa sedan, all versions of which get 60/40-split fold-down rear seats and revised steering and suspension tuning; and last, but not least, the 370Z NISMO will have exterior accent color updates and a new steering wheel and tachometer.