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World's Strongest Man champion pulls a dozen Nissan Note hatchbacks to set record

On December 1, Zydrunas Savickas, a five-time World's Strongest Man champion, pulled 12 Nissan Notes (the equivalent to our Versa Note) weighing 28,530 pounds over 16.4 feet in 32.9 seconds. The feat, performed in Lithuania at the end of the country's Car of the Year test camp, was enough to secure him the Guinness world record for "Most Cars Pulled By One Man."
"Once I got into my stride pulling the 12 Nissan Notes, [it] was fine," Savickas said after the pull. "Obviously, a big thank you to Nissan for helping me set the record and making it all happen."
"We at Nissan like setting records and are always aiming high," said Taina Erkkilä, Communication Director of Nissan Nordic Europe. "Today we are delighted to have been able to help Zydrunas set another world record and see so many people turn out to support him."

FCA scion John Elkann tries to pull off a Marchionne-sized merger

MILAN, Italy — When John Elkann lost his ally last year with the sudden death of Sergio Marchionne, some questioned whether the softly-spoken scion of the Agnelli clan would be able to emerge from his shadow to ensure Fiat Chrysler's future. But New York-born Elkann, who became Fiat chairman in 2010, acted decisively to fill the vacuum left by the larger-than-life Marchionne and get closer to the big merger deal the legendary executive was unable to deliver. At just 28, Elkann was thrust into the role of Fiat vice chairman after the deaths of his grandfather and great-uncle "because there was really nobody else" to take the wheel. For Elkann, who got his first taste of the car industry as an intern at a factory producing headlights in Birmingham, England, the first 18 months with responsibility for the family-owned carmaker and its long heritage were "terrible." But from that low point, Elkann, 43, is now trying to merge Fiat Chrysler (FCA) with French rival Renault to form the world's third largest carmaker and tackle new challenges facing the industry. Elkann will become chairman of the merged FCA-Renault if the deal goes ahead, ensuring the Agnelli dynasty plays a central role in the next chapter of automotive history. At an event in Milan on Monday, the usually-shy Elkann looked happy and confident. His first big break came with an instrumental role in persuading Marchionne, who was running one of the businesses owned by the Agnelli family, to become chief executive in 2004 and give Fiat "a new start," Elkann said in a "Masters of Scale" podcast last year. Fiat was at the time almost on the brink of collapse. This involved a "very long night ... and many grappas" but proved to be a turning point in the fortunes of the Italian company founded by Elkann's great-great-grandfather Giovanni Agnelli, which built its first car in 1899. In 2005, Elkann backed Marchionne in negotiating the breakup of an alliance Fiat had entered into with General Motors in 2000, receiving $2 billion from GM in return for canceling a deal that could have required GM to buy the remainder of Fiat Auto. Marchionne then used GM's money to fund a turnaround at Fiat, which involved taking the Italian carmaker into a transformation alliance and then full-blown merger with U.S. automaker Chrysler as Elkann agreed to the Agnellis loosening their grip.

Nissan previews Juke-R Nismo for Goodwood debut

Nissan has another trick up its sleeve. The teaser image above gives us our first peek at the Juke-R Nismo which the Japanese automaker is set to unleash at the Goodwood Festival of Speed later this month. The Japanese automaker hasn't provided much in the way of details at this early stage, but there's plenty we can infer from the nameplate. As you may recall, the original Nissan Juke-R hit the scene several years ago, packing the powertrain from the GT-R into the compact form of the Juke. The result was a monster of a little crossover that could run to 60 in three seconds flat and put most any performance-oriented SUV to shame. The addition of the Nismo name to the end would ostensibly suggest that Nissan is preparing an even more extreme version with all the muscle of the GT-R Nismo. That would give it 600 horsepower (instead of 545) and an even meaner disposition backed by even more extreme performance capabilities. Though the image is deliberately obscured, it clearly packs even more aggressive aero than the existing Juke-R. But Nissan isn't saying yet whether this will be a strict one-off or be offered for sale like its predecessor. "Using the latest technology, styling and running gear from NISMO products," Nissan promises a "supercar beating crossover". We'll have to hold on to find out more, but we won't have to wait long as it'll be unveiled at the British automotive celebration on June 25. THE NISSAN JUKE-R IS BACK – AND NOW WITH ADDED NISMO The original was the world's first supercar crossover. Now, Nissan is set to unleash its latest evolution... the Nissan Juke-R NISMO. Using the latest technology, styling and running gear from NISMO products, the supercar beating crossover will be unveiled and unleashed at Goodwood Festival of Speed (UK) on June 25th.