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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Nissan Maxima First Drive [w/video]

Nissan has called the fullsize Maxima sedan a four-door sports car since 1988, with the debut of the third-generation model. What little truth existed in that moniker has slowly ebbed away in the ensuing years, with recent iterations only incrementally more sporting than the rest of the big-car segment. That doesn't change for 2016, despite Nissan's continued use of the "4DSC" trademark. But while the new Maxima may be less four-door sports car, it's much more full-on luxury car. That fact is best reflected in the eighth-generation Maxima's handsome new cabin. Particularly on the SR and Platinum trims that we drove, the interior is easily the best in its class. We are impressed by the cabin's soft, handsomely stitched leather, genuine Italian-made Alcantara suede, matte wood, and "liquid" metal trim. The seat inserts on our tester features quilted stitching that looks far more suited to Nissan's premium Infiniti brand, while the threads found on the dash and doors look like they're really there to hold things together – a rarity nowadays. While we question the use of the 4DSC moniker, the layout of the cabin is in line with the Maxima's marketing pitch. The center stack is angled seven degrees towards the driver. Along with the high transmission tunnel, this contributes to the cockpit-like feel of the driver's seat. A fat-rimmed, flat-bottomed steering wheel – a first for Nissan – is amply padded, and on the sporty SR, can be had with contrasting Alcantara accents. The small diameter and SR-specific paddles extend the sports car promise. The sculpted, broad-shouldered exterior has the muscle of Nissan's real sports cars, the GT-R and 370Z, but it exceeds both of those in terms of outright attractiveness. Nissan's stylists call the design language "Energetic Flow," but we simply prefer to call the overall look, which borrows heavily from the Sports Sedan Concept, very pretty. If the 2016 Maxima fails to add zest to a staid segment from behind the wheel, at least it brings a serious dose of style to the large sedan clubhouse. Nissan claims class-leading specifics for the latest version of the VQ35 V6, reinforcing the 4DSC promise. There are 86 horsepower per liter, with 300 ponies in total from the 3.5-liter engine. Sixty-one percent of the parts in the latest-generation VQ35 V6 are new, contributing to the 10-hp bump over last year's sedan. The horsepower peaks high in the rev range, at 6,400 rpm, a mere 200 revs below redline.

Nissan previews Juke-R Nismo for Goodwood debut

Nissan has another trick up its sleeve. The teaser image above gives us our first peek at the Juke-R Nismo which the Japanese automaker is set to unleash at the Goodwood Festival of Speed later this month. The Japanese automaker hasn't provided much in the way of details at this early stage, but there's plenty we can infer from the nameplate. As you may recall, the original Nissan Juke-R hit the scene several years ago, packing the powertrain from the GT-R into the compact form of the Juke. The result was a monster of a little crossover that could run to 60 in three seconds flat and put most any performance-oriented SUV to shame. The addition of the Nismo name to the end would ostensibly suggest that Nissan is preparing an even more extreme version with all the muscle of the GT-R Nismo. That would give it 600 horsepower (instead of 545) and an even meaner disposition backed by even more extreme performance capabilities. Though the image is deliberately obscured, it clearly packs even more aggressive aero than the existing Juke-R. But Nissan isn't saying yet whether this will be a strict one-off or be offered for sale like its predecessor. "Using the latest technology, styling and running gear from NISMO products," Nissan promises a "supercar beating crossover". We'll have to hold on to find out more, but we won't have to wait long as it'll be unveiled at the British automotive celebration on June 25. THE NISSAN JUKE-R IS BACK – AND NOW WITH ADDED NISMO The original was the world's first supercar crossover. Now, Nissan is set to unleash its latest evolution... the Nissan Juke-R NISMO. Using the latest technology, styling and running gear from NISMO products, the supercar beating crossover will be unveiled and unleashed at Goodwood Festival of Speed (UK) on June 25th.