2011 Nissan S on 2040-cars
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Who knew a 1,200-hp GT-R could be so lovely?
Sun, Jul 12 2015The proliferation of 4K cameras and displays is bringing the world some utterly fantastic automotive videos. If you like seeing Jeff Zwart powering up the Pikes Peak course in high-def glory but wish for some hugely powered Nissan GT-Rs in place of the turbocharged Porsche, then this clip shouldn't be missed. Japanese magazine Motorhead brought together a 1,200-horsepower, HKS-tuned R35 GT1000 and an earlier R32 GT-R Group A racer to send them through a tight, mountain road. The clip uses an augmented reality aesthetic to place little pieces of info about the car, driver, and emotions over the scenes, while the coupes are blasting through the forest. The real highlight here is the cinematography and sound. Turn up your speakers to get an earful of the GT-R's gasoline-fueled heart. The cameras mounted on driver Nobuteru Taniguchi turn the world outside the car into an impressionistic blur of green as the trees smear together at such high speeds. The combination of sight and sound offers a fantastic sense of speed. The only, tiny problem with this clip is that the preamble before the coupes thunder off is just a bit too long. If you need an extra minute in your day, skip straight to 1:15 to get immediately to the action. Although, missing the beginning means not seeing an inky black GT-R driving through the Japanese night. According to Speedhunters, the video is meant to promote the theme for Motorhead's latest issue – Japan Tuned. The magazine apparently comes even more video of the two cars playing on the mountain.
Daimler and Nissan to build luxury cars at new plant in Mexico
Thu, 05 Sep 2013A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.
Lexus NX, BMW i3 to get Super Bowl commercials
Mon, Jan 19 2015At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.
