2009 Nissan Rogue S on 2040-cars

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Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Nissan happy with plug-in vehicles for now, will wait on hydrogen

Anyone who's driven the Nissan Leaf knows that it won't set any land speed records. Still, ask Nissan Vice Chairman Toshiyuki Shiga, and the battery-electric vehicle will be miles ahead of any hydrogen fuel-cell vehicles for the foreseeable future in Nissan's advanced-powertrain plans. Figuratively, of course. Shiga, speaking in Singapore, elaborated on Nissan's interest in developing a production hydrogen fuel-cell vehicle, and, to put it bluntly, he said the company didn't have much interest, the Japan Times reports. Sure, Nissan reached an agreement with Mercedes-Benz parent Daimler and Ford early last year to work together to speed up fuel-cell-vehicle powertrain development. Like Toyota, Honda and Hyundai, the automakers appear to be following the axiom that hydrogen fuel-cell technology is the best-of-all-worlds option for advanced powertrain because of the combination of zero emissions and conventional-vehicle-like full-tank range. Still, the prohibitively high cost of building hydrogen refueling stations will prevent any substantial adoption anytime soon, Shiga says, hence Nissan's focus on battery-electric vehicles. Nissan sells the all-electric Leaf in about 40 countries, and the model is the best-selling battery-electric vehicle in the world. In the US, Nissan sold 24,411 Leaf vehicles through October, up 35 percent from a year earlier.