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Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.

Ghosn: Nissan Leaf can sell 50,000 units in US a year

For the Nissan Leaf, last year was good. So far this year, not so much. In the future, possibly much better, with a little help from the public sector, Nissan chief Carlos Ghosn says. Speaking at the New York Auto Show earlier this month, Ghosn was bullish on potential US sales of the country's best-selling electric vehicle, saying they had the capacity to reach 50,000 units a year, according to Automotive News. The key, Ghosn said, is that federal and local governments will have to do a better job ensuring there is a sufficient network of plug-in vehicle charging stations. That would make the Leaf's 84-mile single-charge range far less of an issue than it appears to be now. It would also give Ghosn a better chance of a decent return on the $5 billion Nissan and sister company Renault have invested in electric-vehicle technology. Last year, Nissan boosted Leaf sales in the US by 34 percent to 30,200 units, and earlier this year surpassed the 75,000-unit threshold for Leaf sales since its late-2010 US debut. So far this year, though, things are slipping, as sales through the first quarter were down 21 percent compared to 2014 to 4,085 vehicles. That's an awful long way from 50,000, but Ghosh didn't say which year he expects Nissan to sell those 50,000 Leafs. Related Videos: