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Nissan says Leaf battery packs are nearly bulletproof

Like the old 1970s Schoolhouse Rock song (and an early-90s remake from hip-hop artists De La Soul), three, indeed, is the magic number. That's how many Nissan Leaf batteries have conked out in Europe during the past four-plus years. Out of about 35,000. I'd hate to be a member of that unlucky trio. The Japanese automaker says it has shut up the naysayers who once crowed that electric motors may be less reliable than gas- or diesel-powered engines. Nissan has done so by maintaining a 99.99 percent "battery success rate" in Europe. With only an on-board charger, inverter and motor, the Leaf's electric motor costs 40 percent less to maintain that gas- or diesel-powered engines. Nissan does seem to be getting more converts across the Pond. Nissan boosted European sales of the Leaf by about 33 percent last year to more than 15,000 units. Meanwhile, here in the States, sales jumped 34 percent last year to more than 30,000 vehicles, though early 2015 sales appear to be down as lower gas prices are leading American car shoppers to larger, more gas-swilling vehicles. Still, Nissan recently said it surpassed sales of 75,000 units in the US and we expect the March sales numbers to show that the Leaf has become the top-selling plug-in vehicle in US history. Take a look at Nissan Europe's press release below. Related Videos: Nissan LEAF battery reliably outperforms cynics, critics and alternatives Five years on, Nissan reports 99.99% battery success rate across Europe More reliable than a petrol or diesel engine, according to industry averages Nissan LEAF is the world's best-selling all-electric car, with over 165,000 sold globally Rolle, Switzerland, 23 March 2015: Five years and more than 35,000 European sales since the launch of its all-electric LEAF, proprietary data released by Nissan for the first time shows that 99.99 percent of its battery units remain entirely fit for purpose. The failure rate of the battery power unit is less than 0.01 percent - or just three units in total - a fraction of the equivalent industry-wide? figure for defects affecting traditional combustion engines. To prove the long-term reliability of the battery technology, Nissan tracked down a rather infamous early model, whose owner is still enjoying fault-free motoring in her LEAF three years on: http://youtu.be/6V1bJJwJhEg Electric vehicle advocate and presenter of online TV channel Fully Charged, Robert Llewellyn commented: "This comes as no surprise.

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt