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Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

2016 Nissan Sentra to get heavy restyle

Nissan is having a banner year when it comes to launching updated products in 2015. The latest Maxima is already on sale in showrooms, and the next-gen Titan joins it later. Refreshes for the Sentra (2014 model year pictured above) and Altima are also on the way, and the changes are likely to be significant to stay competitive in the compact sedan segment. "It will be an incredibly freshened Sentra," Fred Diaz, Nissan Senior Vice President of Sales and Marketing in the US, said to Automotive News. The big changes reportedly include a thorough restyling and some new tech. Nissan North America Director of Product Communications Dan Bedore confirmed to Autoblog the company will launch refreshes to the Sentra and Altima "later this year" but wouldn't give a more precise timeline or other details about them. However, rumors about the restyling are already out there, and Sentra's overhaul reportedly takes inspiration from the Pulsar in Europe. That might mean a move to Nissan's pointed, V-shaped grille and more aggressive, angular headlights with better-integrated LED running lights than the current design. Meanwhile, the Altima's update potentially borrows cues from the Murano and Maxima and could see improved fuel economy. This comprehensive restyling comes despite Nissan already having a major success in the US with the current Sentra. Volume this year is up 15.5 percent through May with 88,701 sales. Also, the sedan had its best numbers in the past 25 years in 2014 with 183,268 of them sold, according to Automotive News. Related Video:

Nissan GT-R and Ferrari 458 Speciale in track battle by Evo

Supercar slayer. That's what they call the Nissan GT-R. And in many ways it is, even though its price and performance over the years have risen to put it squarely in supercar territory of its own right.
In fact, as Evo magazine has been compiling a list of its fastest cars - using the Anglesey Circuit in Wales as its common ground - the GT-R has came out on top... that is, until Evo tested the Ferrari 458 Speciale. The two are about as different as you can get within the supercar segment: one has a turbo six up front driving all four wheels in a 2+2 configuration, the other a mid-engined, rear-drive V8 two-seater. In fact the only common ground you're likely to find between them comes down to their two doors and dual-clutch transmissions. Though they serve it up in different ways, both are class-leading performers.
We're looking forward to watching Evo populate its leaderboard with more entries like the McLaren 650S and more potent Nismo GT-R, but in the meantime the British enthusiast magazine, by popular demand, has released side-by-side in-car footage of both supercars putting their best lap forward around the seaside circuit.