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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Recharge Wrap-up: drifting Nissan Leaf video, BMW i sponsors Formula E Berlin ePrix

Watch a Nissan Leaf drift. The folks at Autocar got their hands on Nissan's otherwise tame electric vehicle with a set of plastic rear tires, and got it sideways at the British Drift Championship. If that sounds ridiculous, well, it is, but it's also enormously entertaining. If it sounds particularly tricky to pull off in the front-drive EV, yeah, it's that, too. Check it out the drifting Leaf in the video above, and read more commentary at Hybrid Cars. BMW's i division is the title sponsor of the 2016 Formula E Berlin ePrix. The German automaker, which has already put the i8 and i3 to work as safety and medical cars for the electric racing series, is "delighted to be prominently represented with BMW i at the race weekend in the German capital," according to Joerg Reimann, BMW's Vice President of Brand Experience. The 2016 FIA Formula E BMW i Berlin ePrix - as it is now officially titled - takes place on May 21. Read more from Formula E. A Hawaiian biodiesel plant is the first in the US to be certified as sustainable. Pacific Biodiesel's Big Island Biodiesel plant gets its certification from the Sustainable Biodiesel Alliance, covering both the plant's production and distribution of the alternative fuel. The facility uses waste oil, including used cooking oil, to produce its fuel. The certification system is designed to help worthy biofuel producers show that their processes and products are more than just greenwashing. Read more at Utility Dive, or from The New York Times. India's KPIT Technologies has earned the Promising Innovation in Transport Award at the 2016 Summit of the International Transport Forum in Leipzig, Germany. KPIT earned the special recognition for its system to convert diesel buses to all-electric power. The company's retrofits can be applied to a wide variety of bus platforms. Read more at Green Car Congress.

Nissan edges out Tesla for most ZEV credits sold in California

When it comes to California zero-emissions vehicle (ZEV) credits last year, Nissan was selling and Mercedes-Benz was buying. The California Air Resources Board (CARB) put out its ZEV-credits numbers for the year that ended September 30, which is why we now know that Nissan, maker of the battery-electric Leaf, transferred 663.6 ZEV credits out of its account last year. That just edged out the 650.195 credits that Tesla sold. Chrysler's Fiat affiliate was a distant third, but its limited-production Fiat 500E was still able to generate some ZEV credits and then transfer out 235.2 of them. We don't know how much the buyers paid for these credits, since those details are kept private. It's an ever-changing rulebook over at CARB, anyway. On the flip side, Mercedes-Benz had to buy 663.6 ZEV credits in order to comply with clean vehicle-sales mandates in the most populous US state, indicative of the German automaker's gas-guzzling tendencies. Honda has cars that get better fuel economy than your average Benz, but its plug-in vehicles represent just a fraction of total sales and so it had to shell out for 542.5 ZEV credits. Chrysler-Fiat basically tread water, since the 237.8 ZEV credits it required for compliance canceled out gains on the other side of the ledger. Those Dodge Ram pickup trucks don't exactly help matters. Last year, Tesla sold the most ZEV credits while GM purchased the most. Overall, Californians bought about 3.5 million vehicles for the year that ended September 30, including 38,000 battery-electric vehicles, 30,000 plug-in hybrids and 570,000 conventional hybrids. The longstanding ZEV program means that California now has more than 100,000 ZEVs on its roads. Read this for more details on ZEV credit transfers in California. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: California Air Resources Board via Green Car Congress Government/Legal Green Mercedes-Benz Nissan Tesla Electric California zev credits