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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Trump declaration they're a security threat stuns Japanese automakers

TOKYO — Japan's automakers' lobby said on Tuesday it was dismayed by President Donald Trump's declaration that some imported vehicles and parts posed a threat to U.S. national security, as the industry braces for a possible rise in U.S. tariffs. Trump made the unprecedented designation of foreign vehicles on Friday but delayed for up to six months a decision on whether to impose tariffs to allow for more time for trade talks with Japan and the European Union. "We are dismayed to hear a message suggesting that our long-time contributions of investment and employment in the United States are not welcomed," said Akio Toyoda, chairman of the Japan Automobile Manufacturers Association. "As chairman, I am deeply saddened by this decision," Toyoda, president of Toyota, said in a statement. Trump has threatened to impose tariffs of up to 25% on imported cars made by foreign automakers, a move which automakers have argued would ramp up car prices, curb the global competitiveness of U.S.-made vehicles and limit investment in the country, the world's No. 2 auto market. The United States is a vital market for Toyota, Nissan, Honda and other Japanese car makers. Autos and components are among the Asian country's biggest export products. Most of Japan's major automakers operate plants in the United States. The Japan Automobile Manufacturers Association notes that its automakers build about 4 million vehicles a year in North America, or 75 percent of what it sells here. Many are built for export, helping lessen the U.S. trade deficit Trump is concerned about. Major automakers have announced a slew of investments in the United States since Trump took office in January 2017 and put pressure on the industry to create more U.S. jobs. For its part, Toyota has pledged to invest almost $13 billion in the United States between 2017 and 2021 to boost manufacturing capacity and jobs. This includes $1.6 billion for a vehicle assembly plant in Alabama jointly run with Mazda. Government/Legal Honda Mazda Mitsubishi Nissan Toyota Trump

2016 Nissan Altima gets SR model, 39 mpg, 3 press releases [w/video]

UPDATE: After taking exception with Seyth's reaction to press-release overdose, a Nissan spokesperson commented,"It gets 39 mpg. That's ******* epic." The Mazda 6, rated 40 mpg highway, is the only car among the Altima's peers to do equal or better. (See a full list of gas-powered non-hybrid cars that do 39 mpg highway or better here.) It seems that Nissan just can't stop selling its hot Altima midsizer. At least, that's what the bullet points of the press release for the new, 2016 version of the car tell me. The model has seen five consecutive years of sales growth, occasionally hitting the 30,000-per-month figures that heavies like Camry, Accord, and Fusion regularly nab. And, as we all know, a key to keeping midsize sedans fresh is the mid-cycle refresh. Here we have it. Nissan has reshaped the front and rear of the Altima to better match the look of its handsome new Maxima. That means a deep-v wrought in chrome on the front fascia, new (optional) LED headlights that look like reverse check marks, and a lower bumper that mirrors the shape above it. There are new taillights, bumper, and trunk lid for the rear of the car, too. You'll likely have to stare at the pictures pictures of the posteriors on the old and new cars for a few minutes (as we did) to pick them out, but they're there. The press release says so. Changes to the interior are subtle. We spotted a new center stack, and new cup holders next to the gearlever. Your weird friend Brian who hosts the Altima Altimatics fan forum could probably lend more detail here, but the non-enthusiast eye sees a mild rethinking of a nice interior. The excellent Zero Gravity front seats are still standard on all trims, which is probably half the reason Nissan is selling so many of these things. (How did that not make the bullet points, guys?) Change is more evident in the new-for-'16 Altima SR trim. The lighting profile is different for the model's most athletic variant, with smoked lenses, daytime running lights and revised fog lamps. More importantly, the SR gets its own suspension setup, revised dampers, stiffer front and rear stabilizers, and a more aggressive wheel/tire package. Nissan also offers drivers the ability to paddle-shift the SR's CVT transmission. The SR grade can be had with either Altima engine option. As for the motivating forces behind Altima's new nose, well, they're mostly the same.