2014 Nissan Pathfinder Platinum on 2040-cars

Auto blog

Prince Charles tours Nissan Leaf plant in Sunderland, UK

Environmental sustainability and job training. Those are two of the issues the UK's Prince Charles, the Prince of Wales, has long supported. And that's why the king-to-be paid a visit to Nissan's Sunderland plant earlier this week. As shows in a two-minute video from Broadcast Exchange, Prince Charles took a tour of the plant, checking out the production line while conferring with the young (and slightly star-struck) students there who were learning a thing or two about building a car, electric Nissan style. The Sunderland plant is located about 285 miles north of London. The factory runs an apprenticeship program for budding car-builders and employs about 6,700 people. The Nissan Leaf electric vehicles built there are sold in Europe, where Leaf sales jumped 33 percent last year. Opened in 1986, the Sunderland factory broke ground on its battery-production facilities in 2010 and began producing the Leaf in the spring of 2013 after Nissan invested about $635 million upgrading the plant to handle electric-vehicle and lithium-ion battery production. Even before the EV battery production activity the Sunderland plant burnished its green credentials by installing wind turbines to help with the power supply. Prince Charles already has his credentials (sort of), thanks to a biofuel Jaguar and a wine-powered Aston Martin. Check out the video with Prince Charles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Nissan, Mitsubishi Motors unveil light EVs for Japan

KURASHIKI, Japan — Japan's Mitsubishi Motors Corp and Nissan Motor Co unveiled their first jointly developed light electric vehicles (EVs), aiming to draw more Japanese drivers to battery-powered cars by offering low-priced micro models. The two Japanese automakers, part of an alliance with French carmaker Renault SA, were once considered trailblazers in Japan's EV market but have struggled to attract customers and face challenges from fast-growing newcomers such as Tesla. "I'm confident that (the new vehicles) representing the alliance will be a game changer for electric vehicles in Japan," Nissan Chief Executive Officer Makoto Uchida said at an unveiling of the new models in the western Japan city of Kurashiki. The automakers are hoping to leverage their presence in Japan's unique market for micro "kei" cars, which account for nearly 40% of cars on the road in Japan. The three companies' alliance early this year detailed a five-year plan to invest $26 billion on EV development, including kei cars. Nissan, which produces the Leaf and the Ariya electric vehicles, will offer its first light EV, the Sakura, starting at about 1.78 million yen ($13,891) after factoring in a government subsidy, and with a range of 180 km (112 miles). Mitsubishi Motors, maker of i-MiEV electric cars, will release the "eK cross EV" starting from about 1.85 million yen including the subsidy, also with a range of 180 km. Both automakers said they would start selling their new line-up of electric "kei" cars this summer. "People who used to think that EVs are too expensive will become a little more interested in EVs and will be willing to give them a try," said Riho Suzuki, Nissan regional product manager. ($1 = 128.1400 yen) (Reporting by Satoshi Sugiyama; Editing by Edmund Klamann) Green Mitsubishi Nissan Hatchback Economy Cars Electric