2013 Nissan Sl on 2040-cars

Auto blog

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Rogue gives us our best look yet

Nissan is reportedly fast-tracking the development of its next-generation Rogue crossover, and judging by this latest set of spy shots, the new small CUV is coming along quite nicely.
To no one's surprise, the new Rogue takes the vast majority of its design cues from the Hi-Cross concept that debuted at the 2012 Geneva Motor Show, and specific elements like the pronounced wheel arches, angular nose, flat roofline and more stylized taillmaps should make for a Rogue that's far more style conscious than the model it replaces. This stronger design language should help the new Rogue to better stand out in the sea of Honda CR-V and Toyota RAV4 rivals.
There's far more to the new Rogue than just some swoopier sheetmetal, though. This crossover is expected to be the first vehicle to ride on the Renault-Nissan CMF (Common Module Family) platform, an architecture flexible enough to eventually support a host of new products. As we reported earlier, the next Rogue will be built in the US, in Tennessee.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.