2011 Nissan S on 2040-cars

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Nismo toying with crossovers and pickups

Nissan is apparently committed to turning its racing and tuning division into a bigger player, with new Nismo models coming out all the time. But while the Nismo division has until now focused primarily on hatchbacks and sports cars, the next project could be a truck. According to Aussie website CarAdvice in speaking to Nissan marketing chief Darren Cox and Nismo boss Shoichi Miyatani, the prospect of a Nismo-tuned SUV or pickup are definitely on the table. That could include a performance-oriented take on the Navara pickup, but also the Qashqai crossover – a prospect first mooted a year ago. And if the Qashqai and Navara are under consideration, there's no telling what Nismo might do with the likes of the Frontier, Rogue, Murano or even the Pathfinder. None of that is concrete at the moment, of course, but the market for performance crossovers seems only to be growing – and growing more accessible, too. The Germans keep making smaller crossovers and performance variants thereof, and even Fiat is said to be working on an Abarth version of the 500X. The Juke Nismo itself bridges the gap between hot hatches and performance crossovers, but apart from the 370Z Nismo and GT-R Nismo, most of the division's projects seem to be focusing on hatchbacks like the Pulsar and Versa Note.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nismo mashes it up with Sentra 370Z and Altima GT-R

Nismo was a tuning division once content (or required) to restrict itself to just one or two models at a time, but these days Nissan is taking the gloves off and allowing its motorsport department to tune just about everything's it's got.
Now in its thirtieth year, Nismo tunes versions of the GT-R, 370Z, Juke and Versa Note, and will soon be working its magic on the Sentra and European-market Qashqai and Pulsar. And that's not even taking into account its considerable racing programs. At this rate, Nismo is going to run out of vehicles to tune pretty quickly, so what has it done? Invent new ones!
No, we're afraid that Nissan is not letting its Nismo division produce its own stand-alone product, but it has released two sets of amusing renderings combining two vehicles into one. One depicts a GT-R crossed with a Teana sedan (better known in these parts at the Altima), while the other crosses a Sentra with a 370Z.