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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan GT-R convertible offered in three flavors from NCE

Newport Convertible Engineering, the Southern California company that can't keep its top on, has revealed on its website that it is now producing three different droptop versions of the Nissan GT-R Convertible. It's just another page in its work with high-end offerings like the new Range Rover and the Jaguar XJ. NCE owner Al Zadeh tells Autoblog that the superfast speedster came about during a trip to Abu Dhabi, when clients of his that collectively owned ten GT-Rs said they wanted him to engineer a convertible. They didn't want to see pictures, though, "They wanted to touch it and see it," he said.
So he built a convertible with a traditional, unadorned soft tonneau cover (the white one in our gallery) and another with hard tonneau cover fitted with roll hoops and a low-rise dual cowl (the blue one). When the clients saw it, "They said they wanted something more glamorous," Zadeh said. So he came up with the black version above with a hard tonneau cover and can't-miss-it cowling that, frankly, looks pretty good to us in that color and with those wheels.
Clients satisfied, the order books have opened for other GT-R owners around the world. The most restrained version runs $29,500 to build, the other two retail for $49,000, and all of them require a donor GT-R and eight weeks to finish. With facilities in SoCal, Europe and the Middle East, you won't even have to send your Godzilla too far away if this is the look you've decided it just has to have.

Nissan NV400 becomes Japan's first electric ambulance

Consumer passenger cars aren't the only vehicles undergoing electric transformations. We've seen the introduction of early electric fire trucks, and now Japan is getting its first electric ambulance. It's a Nissan NV400, and it will be used by the Tokyo Fire Department at the Ikebukuro station. Though badged as a Nissan, the NV400 is at its heart a Renault Master Z.E. electric van. The powertrain is the same as the French van with a 33-kilowatt-hour battery (7 kWhs less than the base Nissan Leaf) and a 55-kW motor driving the front wheels. That translates to 74 horsepower and 162 pound-feet of torque. That doesn't sound like much, but in as dense a city as Tokyo, it's not likely the NV400 will be able to reach high speeds at all, even if it had a Hellcat engine. There are a couple of unique additions to the van to enhance its ambulance capability. One is the inclusion of a separate 8-kWh lithium-ion battery that can operate all the equipment on board for long periods of time without eating into the ambulance's range. It can even be used like a generator to provide power to external emergency equipment. Then there's the stretcher, which Nissan vaguely says is electrified to make it easier to use by the medical personnel. We presume the stretcher has an electric motor to make it easier to push around. Since neither the NV400 nor its Renault counterpart is sold here, we're not expecting to see one of these ambulances in the U.S. any time soon. But electric versions of local emergency vehicles seem like a good idea, since range wouldn't be an issue, and the torque would be useful in large vehicles. Ford is readying an electric full-size Transit, which is offered in America in gas versions. Perhaps we could see some electric Ford ambulances in the near future. Related Video: