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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Recharge Wrap-up: Nissan Leaf earns IHS Loyalty Award, people actually care about the environment

The Nissan Leaf has earned the IHS Automotive Loyalty Award. It won the award for best Non-Luxury Traditional Compact Car, and it is the only plug-in vehicle to earn the Loyalty Award. IHS Automotive analyzes loyalty and gives the award for vehicles that bring households back to buy the same make or model. "Our Leaf fans are some of the most loyal customers in the world, and we're thrilled to see that validated with this IHS award," says Toby Perry, marketing director for the Nissan Leaf. Read more at Hybrid Cars or in the press release below. A new study shows that environmental benefits could be more influential than money when purchasing EVs. The study, called "Altruism, Self-Interest, and Energy Consumption," found that subjects conserved more energy when reminded that it helps air pollution than when they were only told it would save them money. This is despite more subjects saying that they thought messages about money would be more influential at the beginning of the study. Researchers attributed the results to the dual benefit of clean air to oneself and to others. See the study at the PNAS website and read more at Green Car Reports. Group Bollore will receive government backing to build a nationwide EV charging network in France. The French conglomerate will spend $172 million to build 16,000 semi-fast chargers over the next four years. "Wherever you are on the map there will be at least one recharging point every 40 kilometres (25 miles)," says Bollore. The network will also provide wifi hotspots and carpooling services. Bollore's Blue Solutions division also already operates EV carsharing services and is working with Renault to build EVs in France. Read more at Reuters. Nissan LEAF only plug-in vehicle to receive 2014 IHS Automotive Loyalty Award NASHVILLE, Tenn. – Following a record-breaking sales year in 2014, the Nissan LEAF continues to earn praise and was named the best Non-Luxury Traditional Compact Car in the annual IHS Automotive Loyalty Awards. The all-electric LEAF – the only plug-in vehicle to be included in the IHS Awards – received this honor during the Automotive News World Congress at the North American International Auto Show in Detroit. The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.

Next Nissan Titan will get turbocharged diesel V8 from Cummins

Toyota might be content to eke out an existence in the fullsize pickup market with its lightly refreshed Tundra, but Nissan looks like it'll be a bit more aggressive with its next-generation Titan. The next Titan will make use of a 5.0-liter, turbodiesel V8 from Cummins, the Japanese company announced at the start of its Nissan 360 industry showcase.
Nissan's commitment to a fullsize pickup isn't really open for debate - it made waves back in April when it lured Fred Diaz, CEO of Chrysler's Ram pickup division, down to its Franklin, Tennessee headquarters. But this news of a monster turbodiesel is big. As of this writing, only Ram is set to offer a diesel engine in a non-heavy-duty pickup. Its 3.0-liter, EcoDiesel V6 will arrive in the Ram 1500 in the not-so-distant future, but that engine will still be a far cry from what's promised with this Cummins mill.
The 5.0-liter V8 is expected to generate well over 500 pound-feet of torque - likely closer to 550, based on the language in the press release - along with over 300 horsepower. Those figures aren't just a shot across the bow of Ford, Chevy, GMC and Ram, they're an opening broadside, meant to demonstrate Nissan's willingness with its next light-duty truck. As Diaz said, "There is no question that the new Titan will turn heads, and with the available Cummins 5.0-liter V8 turbodiesel, we expect to win new fans and attract buyers looking for this unique configuration."