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2016 Nissan Maxima launches production in Tennessee

The 2016 Nissan Maxima saw its big debut at the end of the brand's 90-second Super Bowl commercial this year. However, we didn't get the full details about the latest generation of the model marketed as the four-door sports car until the recent New York Auto Show. Now just a few weeks later, the sedans are rolling down the assembly line in Smyrna, TN, and they should hit the road this summer. "Today's launch of the all-new Maxima is the beginning of an exciting year for Nissan's US lineup, with new versions of the Altima, Sentra and Titan due later this year," John Martin, Nissan's senior vice president for manufacturing, supply chain management and purchasing, said in the production announcement. The sedan's revised 3.5-liter V6 is also made in Tennessee at Nissan's Decherd Powertrain Plant. The 2016 Maxima certainly looks different than other mainstream sedans with its prominent V-shaped grille, slashing headlights and floating roof. Prices start at $32,410, plus $825 for destination. For that, customers get a 300-horsepower V6 that's connected to what Nissan claims is a "performance-oriented" CVT. The latest model is also estimated to get 30 miles per gallon on the highway. NISSAN BEGINS PRODUCTION OF EIGHTH-GENERATION MAXIMA "4-DOOR SPORTS CAR" IN TENNESSEE NASHVILLE, Tenn. – Nissan's Smyrna Vehicle Assembly Plant continues its reign as the top-producing automotive plant in North America, as Gov. Bill Haslam, U.S. Senator Lamar Alexander and Tennessee Economic and Community Development Commissioner Randy Boyd joined plant employees to celebrate the start of production for the all-new 2016 Nissan Maxima. "When Nissan came to Tennessee more than 30 years ago, there were almost no auto jobs in the state," said Alexander. "Three decades later, about one-third of our manufacturing jobs are auto related, auto suppliers have located in 80 counties, and our family incomes are higher. I want to thank Nissan for providing opportunities for thousands of talented Tennesseans." The first U.S.-assembled Maxima rolled off the assembly line in Smyrna in January 2003. Since then, Nissan has produced nearly 800,000 Maxima sedans at the plant, with more than 60,000 shipped to markets worldwide. Maxima is one of six models currently built at the Smyrna plant and is assembled on the same line as the Altima midsize sedan and all-electric Nissan LEAF. Maxima's new 3.5-liter, VQ-series V6 engine is also assembled in Tennessee at Nissan's Decherd Powertrain Plant.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan plans to slash May car output in Japan by 78%

TOKYO — Nissan plans to slash the number of cars it produces at home in May by 78% from last year, as the impact of the coronavirus shakes the troubled automaker which has already been struggling with falling sales. As global automakers reel from plunging sales amid lockdowns imposed in many countries to curb the spread of the virus, the hit is particularly severe for Nissan, whose profitability has been deteriorating as it grapples with the turmoil that followed the ousting of former Chairman Carlos Ghosn. Nissan plans to manufacture around 13,400 vehicles next month, according to documents seen by Reuters, compared with nearly 61,000 units made in May last year. The cut represents a big hit to Nissan's plant in Kyushu, southern Japan, which the automaker plans to operate on a single shift for much of this month and all of next month, due to a lack of demand for the Rogue Sport SUV crossover model, according to the documents, which are not public. Output will decline 70% from initial plans to build around 44,800 units. In June, domestic production will be cut to 33,700 vehicles, a drop from around 63,700 units last year, and down 43% from a previous plan for around 59,300. Nissan declined to comment on its production plans. The automaker has stopped production at its plant in Tochigi, north of Tokyo, since early April, and plans to keep output suspended through the end of May. Periodic stoppages at Nissan's Oppama plant in Kanagawa Prefecture have been common since earlier this month. The coronavirus pandemic has piled urgency on Nissan's efforts to downsize, after two years of falling sales, deteriorating margins and depleting cash reserves has forced the company to restructure. Nissan's management has become convinced that the company needs to be much smaller and its latest recovery plan due next month will likely assume a cut of 1 million cars to its annual sales target, senior company officials told Reuters earlier this month. Automaking partner Mitsubishi, also suffering from a cut to demand for its cars, is planning to slash domestic output by nearly one-third over the next two months. As both Nissan and Mitsubishi struggle with tanking sales, production plans show one bright spot: Nissan is planning an increase in production of the Nissan Dayz minicar model, which Mitsubishi manufactures for Nissan for the Japanese market. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.