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Nissan Leaf resale value expected to take a hit

Nissan Leaf resale values may take a tumble, according to Kelley Blue Book. The vehicle evaluation resource said the 2013 Nissan Leaf will retain around 35 percent of its MSRP after three years; that's down five percent from what KBB gave the 2012 Leaf at the end of 2011. Automotive News reports KBB adjusted the EV's residual value prediction because the used transaction prices for the 2011 model have stuck around 35 percent for the past few months due to relatively cheap gasoline, not to mention the fact that Nissan trimmed the electric's MSRP from $36,050 to $29,650 before the $7,500 tax credit.
Since used buyers are often motivated by more practical buying concerns than early adopters or those wanting to curb their carbon emissions, they may not be willing to pay more for an EV. Meanwhile, early Leaf models are now coming to auction, abandoned by rental car companies after customers shunned them in favor of traditional internal-combustion vehicles. Many of those at auction have less than 10,000 miles and carry an average transaction price of just $13,700.

Nissan GT-R Nismo crash at Nurburgring kills one spectator

One spectator at the VLN endurance race at the Nurburgring in Germany this weekend has been pronounced dead after the No. 23 Nissan GT-R went airborne at the Flugplatz section of the track. Video of the accident, which can be seen above, shows that the car lifted vertically before crashing through the safety fence and into a row of spectators. As always in cases where loss of life is involved, viewer discretion is advised. The driver, Jann Mardenborough, was checked by medical officials at the track, then taken to a nearby hospital. His injuries are reportedly not serious. Mardenborough is currently scheduled as one of the drivers who will contest the 24 Hours of Le Mans in the GT-R LM Nismo. In a statement, Nismo says it is fully cooperating with race organizers. At this time, the cause of the crash is not known. Our thoughts go to the family and friends of all touched by this tragedy. Today's events have been a tragedy. We are all deeply shocked and saddened by these events and our immediate thoughts go to the deceased, those injured and their families and friends. The team is fully co-operating with the race organisers to conduct an immediate and thorough investigation into this incident.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.