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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Renault invests in French electric car plant upgrade

PARIS — Renault will invest more than 1 billion euros ($1.2 billion) to increase electric vehicle production capacity in France and add new models, the carmaker said on Thursday. The Zoe production line in Flins, west of Paris, will double its maximum output with the battery-powered subcompact's next upgrade, the company said in a statement, and its northern Douai factory will tool up to build electric cars on a new architecture shared with Japanese affiliate Nissan. "The acceleration of our investments in France for electric vehicles will increase the competitiveness and attractiveness of our French industrial sites," said Renault Chairman and Chief Executive Carlos Ghosn, who also chairs Nissan and Mitsubishi Motors and heads the carmakers' three-way alliance. The Cleon plant will triple its electric motor production capacity, while Maubeuge in eastern France receives tooling investment for the next Kangoo van including its electric version, Renault said. Reporting by Laurence Frost. Related Video: Image Credit: REUTERS/Jacky Naegele Green Plants/Manufacturing Nissan Renault Electric

Nissan and Infiniti to get 6 EVs within 5 years

Nissan will get four new electric-powered vehicles, while its luxury division Infiniti will get two over the next five years, a top executive told Automotive News. The six EVs will make up Nissan and Infiniti's share of the 12 electric vehicles planned for Renault-Nissan-Mitsubishi by 2022, though there's no word on how the numbers break down for those other brands. Infiniti last month announced plans for its first all-electric vehicle in 2021, plus new "e-Power" series hybrids like the ones it has introduced in other markets. But the six vehicles divulged by Toshihiro Hirai, Nissan's corporate vice president for powertrain and EV engineering, reportedly include only full battery-electrics and not hybrids. The only full-electric currently offered by either brand in the U.S. is the Nissan Leaf, which was just updated for 2018. Nissan-Renault CEO Carlos Ghosn has been a consistent supporter of electric vehicles, and he has said EVs need greater government incentives, lower development costs and a greater recognition among the buying public of the risks of climate change in order to gain traction among consumers. Last summer, Nissan-Renault announced plans to build electric vehicles in China in a new venture with Dongfeng Motor to meet EV quotas. They'll use a subcompact crossover platform from its own vehicle family.Related Video: