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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan ZEOD RC finds nothing but trouble at 2014 Le Mans

Audi came away a big winner at this year's Le Mans competition, but Nissan has at least one thing to celebrate. The Pyrrhic victory apparently presages Nissan giving up on the gas-electric race car for Le Mans 2015. Before the race this weekend, the prototype ZEOD RC hybrid race car was doing quite well. In fact, given the way things turned out, Nissan's keen to mention that team engineers managed to get the car to complete a lap on electric power and hit a target speed of 300 kilometers per hour (186 miles per hour) on the Mulsanne Straight during testing. ZEOD RC stands for Zero Emission On Demand Racing Car. "The race was obviously very disappointing" – Wolfgang Reip Things didn't go so well once the real race started. The problem for the Deltawing-esque prototype – which is powered by a 1.5-liter gas ending putting out 400 horsepower and a pair of 110-kW electric motors – was that something broke in the transmission after just 23 minutes and five laps. Driver Wolfgang Reip put his best spin on the hybrid's collapse: "The race was obviously very disappointing but having got a taste of Le Mans now, I can't wait to get back." If Reip does return with Nissan, it will likely be in a more traditional Le Mons racer. The ZEOD RC was part of the LM P2 class, but Nissan says that, "For Le Mans 2015, Nissan will return to the LM P1 class." You can watch the full warm-up electric lap in a video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan ZEOD RC heroic electric lap followed by heartbreak Amazing morning warm-up result after all-nighter by crew "New tech" car halted by "old tech" issue Nissan breaks new ground in electric vehicles LE MANS, France – Nissan's assault on the Le Mans 24 Hours may have ended early, but the revolutionary Nissan ZEOD RC electric prototype still leaves Le Mans having reached its historic goals of hitting 300 km/h on the Mulsanne Straight and recording a complete lap of Le Mans on electric power only. The unique prototype – which features both internal combustion and electric power sources – reached its first target during Thursday night qualifying when Satoshi Motoyama exceeded 300 km/h before the first chicane on the Mulsanne Straight. Nissan's other key goal was to complete an entire 8.5-mile lap of Le Mans on pure electric power. GT Academy winner Wolfgang Reip was at the wheel when the team achieved this goal during the morning warm-up.

Nissan Zeod RC crash test looks like crushing the tip on a pencil

Nissan has already showed us the 1.5-liter, three-cylinder engine 400 horsepower and 280 pound-feet of torque, augmented by an electric motor, that sits in back of the ZEOD RC headed for the 24 Hours of Le Mans. At the ZEOD RC's other end is a carbon fiber crash structure that has to be tested against an immovable object, and Nissan has seen fit to show us that, too.
You know what to expect if you've seen a crash test before, but the really pointy nose on this car reminds us of a Faber Castell HB pencil being sent to its death. Better yet, it's in slow motion, and you can watch it below.