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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan and BMW want the UK to stay in the EU

Nissan and BMW are saying that the Brexit shouldn't become reality. It's a mixture of hope and threat because their planned investments in the UK risk to be damaged by the referendum's result. While those brands are still saying that every decision from the UK's people will be respected, you can sense a fear that every plan is going to be messed up. The problem is simple according to Nissan CEO Carlos Ghosn: "For us, a position of stability is more positive than a collection of unknowns. It makes the most sense for jobs, trade and costs." For sure Nissan is not going to shut its plant in northeast England if the country exits the Union, but this could change plans for the future, as the so-called Brexit could cause an increase on costs and above all on competition. Nissan employs 8,000 people in the UK across its manufacturing, engineering, and design facilities, and a further 32,000 indirectly through dealerships and its supply chain. All these people produce almost half a million cars and 80 percent of those are exported, so just imagine how taxes could affect prices and sales. If the EU's borders get smaller, Nissan will face some problems with customs duties the foreign products struggle with, as other Japanese automakers have so far, while importing their cars into the Union. Nissan is not the only maker interested in the outcome of the referendum to be held June 23; BMW is of the same mood, hoping Brexit won't become reality. The Germans already warn Mini and Rolls-Royce employees that the exit of UK from the Union could cause problems with increasing costs and higher prices due to tariff barriers. BMW CEO Harald Krueger at the Geneva auto show said "a UK vote to exit the European Union would cloud the future of the automaker's UK brands, which include Mini, along with Rolls-Royce". What's happening in this case is not only an English issue. In fact, although every decision taken by the UK's people must be respected, the automakers are right when saying they hope it is not going to happen, as you hope no one changes the cards during the game. Image Credit: Nissan Government/Legal BMW Nissan brexit open road

Prince Charles tours Nissan Leaf plant in Sunderland, UK

Environmental sustainability and job training. Those are two of the issues the UK's Prince Charles, the Prince of Wales, has long supported. And that's why the king-to-be paid a visit to Nissan's Sunderland plant earlier this week. As shows in a two-minute video from Broadcast Exchange, Prince Charles took a tour of the plant, checking out the production line while conferring with the young (and slightly star-struck) students there who were learning a thing or two about building a car, electric Nissan style. The Sunderland plant is located about 285 miles north of London. The factory runs an apprenticeship program for budding car-builders and employs about 6,700 people. The Nissan Leaf electric vehicles built there are sold in Europe, where Leaf sales jumped 33 percent last year. Opened in 1986, the Sunderland factory broke ground on its battery-production facilities in 2010 and began producing the Leaf in the spring of 2013 after Nissan invested about $635 million upgrading the plant to handle electric-vehicle and lithium-ion battery production. Even before the EV battery production activity the Sunderland plant burnished its green credentials by installing wind turbines to help with the power supply. Prince Charles already has his credentials (sort of), thanks to a biofuel Jaguar and a wine-powered Aston Martin. Check out the video with Prince Charles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.