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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2018 Ford Expedition vs other big SUVs: How it compares on paper

With our Alex Kierstein rightly impressed in his first-drive review of the new 2018 Ford Expedition, we decided to dig a little deeper into the numbers, and we came up with the spreadsheet below to highlight how the new 2018 Expedition compares on paper to its main full-size SUV competitors: the 2018 Chevy Tahoe and Suburban (and therefore the 2018 GMC Yukon), 2018 Toyota Sequoia and 2018 Nissan Armada. We also threw in the new, even bigger 2018 Chevrolet Traverse since, as you'll see, its massive dimensions should put it on the radar for anyone who needs loads of passenger and cargo space but doesn't care as much about towing. A few notes about the chart above. First, the 6.2-liter V8 that's included with the new-for-2018 Tahoe RST trim level is the standard engine on the GMC Yukon Denali. You can apply most of the Tahoe's numbers to the entire Yukon and Yukon XL lineup. Second, though we highlighted categories where the Traverse led, we also highlighted the runner-up full-size SUV, since this was ultimately about that segment. Traverse numbers are broadly applicable to the new Buick Enclave. Related Video: Chevrolet Ford GMC Nissan Toyota SUV Comparison consumer ford expedition gmc yukon chevy traverse toyota sequoia nissan armada chevrolet tahoe ford expedition max

48-MPG Nissan X-Trail Hybrid comes to Japan

Next month, Nissan will start selling a hybrid version of its X-Trail compact crossover in Japan. While the Japanese automaker is touting all the bells and whistles like "Intelligent Parking Assist," the model really makes its mark in fuel economy figures. The marquee number is 20.6 kilometers per liter, or about 48 miles per gallon. This is using the more lenient Japanese driving cycle, but it's still something to be proud of. The model also delivers more torque than that typically generated by a 2.5-liter engine while cutting nitrogen oxide emissions by 75 percent relative to the standard gas-powered version. In fact, the X-Trail Hybrid will generate tax exemptions because of its high fuel economy. The model's price in Japan will range from about $23,300 for the base two-wheel-drive version to about $27,000 for the top-of-the-line all-wheel-drive version. The Nissan X-Trail Hybrid goes on sale in Japan May 13. We'd first reported on the X-Trail when it was unveiled at the Frankfurt Motor Show in September 2013, noting at the time that the car's styling was identical to that of the Nissan Rogue. Take a look at Nissan's press release for the X-Trail is available below. Nissan Releases New X-TRAIL HYBRID YOKOHAMA, Japan (April 7, 2015) - Nissan Motor Co., Ltd. today announced the launch of the new Nissan X-Trail Hybrid, which goes on sale on May 13, 2015 at Nissan dealers throughout Japan. The current generation X-Trail has garnered good reviews from customers for its excellent driving performance, realized by features such as its ALL MODE 4X4-i system and advanced chassis control technologies that have been adopted as world-firsts – as well as a variety of safety features such as Emergency Brake and Around View Monitor with Intelligent Parking Assist. Equipped with the 2.0-liter MR20DD hybrid engine that enables both driving and environmental performance, the new X-Trail Hybrid delivers a comfortable driving experience with its powerful acceleration and remarkable quietness, which eclipse those of typical 2.5-liter gasoline engines. In addition, all the grades achieve tax exemptions. In addition, the new X-Trail Hybrid will have Forward Emergency Braking as standard equipment, expanding its safety technology features. Nissan is planning to introduce Forward Emergency Braking as standard on major models in Japan, by the end of autumn 2015.