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Nissan paint prank involves 'world's cleanest' Leaf

If you want attention, then there's nothing like a good prank to get people looking. Nissan is taking a page from the old Candid Camera playbook to show off a new self-cleaning nano-paint technology called Ultra-Ever Dry. Turns out, when you spill a water-based paint on it, the paint just drips right off. And with enough hidden cameras, you can get the perfect passersby "Oh! Huh?" face on film. Part of the "World's Cleanest Car" campaign that Nissan had at the LA Auto Show, the stunt is meant to highlight the fact that the car is clean (i.e., zero emissions) and also clean (not dirty). Get it? Ha! Yeah, well, that's the joke. It works better on video, which you can see below. While the paint thing is mildly interesting (this isn't a production car, and Ultra-Ever Dry is just an example of what could be coming) we did find it notable that this is the first main Leaf campaign we can think of that promotes the car not as a plug-in vehicle first (remember the polar bear?) but as a car with some wacky cool new tech. Oh, and it happens to plug in. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN'S "SELF-CLEANING LEAF" HITS THE STREETS, THEN THE WEB – "World's cleanest car" to be featured in an innovative social media campaign starting today – NASHVILLE, Tenn. (December 2, 2014) –The "world's cleanest car" is daring its fans to get it dirty. Starting today, Nissan will launch a social media campaign that will include a series of online videos to showcase a zero-emissions Nissan LEAF with self-cleaning nano-paint technology. Created to demonstrate its potential use in future production vehicles, this LEAF is armed with Ultra-Ever Dry® paint to help repel almost any liquid that may come its way. Nissan first introduced the one-of-a-kind LEAF this past April. "The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we're not afraid to get our hands dirty to take this to the next level," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be.

Nissan Juke facelift teased before Geneva

Nissan's funky Juke mini-CUV is set to get a refresh at next week's Geneva Motor Show. If you're thinking that the Japanese automaker will take the opportunity to scale-back some of the crossover's polarizing exterior, think again: Nissan claims the new vehicle will feature an "even more striking design." And with stronger-than-expected sales worldwide for the model, we don't see the company's designers capitulating with a meek-faced mid-life update.
For now, the only look we have of this "striking design" is the teaser image shown up top (go ahead and click on it for a closer look). Nissan is also promising improvements in efficiency and refinement, although what that means for the Juke's fun-to-drive character is unclear.
Because we live in an age dominated by social media, the new Juke will perform a slow striptease on a variety of social networks, according to Nissan. It won't be a full reveal, but there should be some clues as to what the CUV's overall look will evolve into, before it's shown in all its glory in Geneva.

Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico