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CES 2018 brings a buffet of automotive tech — here's a taste

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2016 Nissan Maxima previewed in With Dad Super Bowl commercial

If you've been paying attention to this year's Super Bowl commercials, something in Nissan's heart-string-pulling "With Dad" ad might've caught your attention. Near the end of the commercial, a shiny, new sedan comes into focus: the 2016 Nissan Maxima. We got our first look at the next-generation Maxima in concept form at the 2014 Detroit Auto Show, and we've spotted it out testing wearing heavy camouflage. The 2016 Maxima is expected to debut early this year – likely at the New York Auto Show – and this Nissan ad is our first real look at the new sedan in its final form. Do we like what we see? That's hard to say. There's no shortage of Nissan's latest design language here on its range-topping sedan, but we can't quite tell if it results in an overall handsome package. Of course, we'll wait to fully dissect the new design when we can see the car for more than a split second. Speaking of TV, according to Automotive News, this ad represents Nissan's return to Super Bowl advertising after an 18-year hiatus. Seems fitting, then, that the company brings a very powerful ad to the small screen. Have a look at Nissan's With Dad spot above, where you can also get a glimpse at the company's highly anticipated, front-engined racecar (0:49 mark), and a second, rear view of the Maxima (1:27 mark). Let us know what you think of the new Maxima – and the ad – in Comments.

Nissan applies for 'R-Hybrid' trademark, but what is it for?

Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.