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Nissan unveils ZEOD RC at Nismo HQ in Japan [w/videos]

At Le Mans this past summer, Nissan unveiled the first prototype for the ZEOD RC, a new hybrid racecar which it intends to field at the famous French endurance race next year. Four months have passed since then, totaling eight month of development, and now Nissan has revealed the final form at the headquarters of its Nismo racing division.
The updated Nissan ZEOD RC benefits from a more streamlined shape with optimized cooling and improved aerodynamics. Although billed as an electric vehicle and not a hybrid, the ZEOD RC pairs a 1.6-liter turbo four with a pair of electric motors. Its regenerative braking system is derived from the Leaf RC, and after 11 laps, it's said to be capable of taking another around the Circuit de la Sarthe under electric power alone, making it the first racecar capable of doing so. Nissan has further stated that it hopes the lessons it garners from this project will help in its development of a new LMP1 to challenge for overall victory at Le Mans in the near future.
The ZEOD RC will be on display at Fuji Speedway this weekend during the six-hour FIA World Endurance Championship race there, after which it will continue its development at the hands of former GT1 champion Michael Krumm and gamer-turned-racer Lucas Ordonez, who will be getting it ready for (and possibly drive it at) next year's 24 Hours of Le Mans. There it will compete - faster than most GTE sportscars, says Nissan - in the Garage 56 spot that once was awarded to the DeltaWing, which Nissan sponsored and to which the ZEOD RC looks conspicuously similar.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Racers spark up the night at Spa 24 Hours

By not hosting the top, factory-supported LMP1 endurance machines, the Spa 24 Hours doesn't carry quite the same level of prestige as the 'round-the-clock challenge of Le Mans. The Belgian event certainly shouldn't be ignored, though. Rolling through big elevation changes in the verdant forest, the famous circuit is one of the most beautiful places in the world to hold a race. It offers a real test to drivers, too, with corners like the famous uphill flick at Eau Rouge. In preparation for this year's event on July 25, Nismo is presenting this fantastic collection of short clips from last year's running. The video highlights some wonderfully artistic slow-motion shots of the cars taking on the course. Rather than just putting the sole focus on the company's own GT-Rs, Nismo includes glimpses at the vast array of machines competing in the race, including cars from Mercedes-Benz and Audi. As the sun falls and the track is bathed in darkness, eventually all you can discern are headlights and sparks erupting from the cars as they snake up Eau Rouge. Motorsports fans know that the sport can be beautiful when it's captured from the right angle, and Nismo's editors definitely find those fantastic shots for this minute of video.