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Nissan takes over naming rights for Tennessee Titans stadium [UPDATE]

UPDATE: Nissan has released a pair of renderings showing how the stadium could look when the transformation is complete. Check them out in the gallery above. Nissan looms large in Nashville. That's where its North American headquarters are based, and just 25 miles down the road in Smyrna is its massive assembly plant. But it's about to become an even bigger part of the Tennessee metropolis as the Japanese automaker has acquired the naming rights to the stadium where the Tennessee Titans play. The deal, confirmed by Nissan in correspondence with Autoblog this morning, will see the sports complex switch names from LP Field (currently named for building materials firm Lousiana-Pacific Corp.) to Nissan Stadium. The arrangement will be valid for the next 20 years. What's more, the deal will be in place in time for Nissan to introduce its new Titan pickup that shares its name with the football team, despite being built in Mississippi. The contract will also see Nissan become the official automotive partner of the Titans. Aside serving as the NFL team's home, the Nashville stadium also plays host to Tennessee State University football, the Music City Bowl, and numerous other events. Country music fans may be more familiar with the CMA Music Festival, held every year at the stadium and nearby Riverside Park, but we're most looking forward to a Rams-Titans showdown to determine who plays the best ball and makes the best truck. Of course, Nissan isn't the only automaker to have its name on a major sports complex in America. In fact Nissan Stadium won't even be the only NFL stadium named after a car company: Mercedes has the naming rights for the Louisiana Superdome that the New Orleans Saints call home, and the Detroit Lions play at Ford Field. (Sorry to break it to you, but Tiger Stadium had nothing more to do with Sunbeams than New York's Polo Grounds did with little Volkswagens or Philadelphia's Lincoln Financial Field has to do with leasing Town Cars.)

The art of racing the Nissan GT-R

There's no question that the Nissan GT-R is one of the very fastest cars that money can buy, and that its sophisticated all-wheel-drive system and active suspension give its drivers an absurd level of control at speed. In fact, the GT-R's technical brilliance and video-game quickness often spur armchair critics to make absurd claims that kind of amount to: "The car basically drives itself."
Having a bit of fun with those particularly salty members of the peanut gallery, YouTube producers at That Racing Channel have put together an instructional video about the finer points of GT-R driving and street racing. Scroll down below to get an idea about just how difficult Godzilla can be to keep hold of at the limit.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas: