2014 Nissan Maxima Sv on 2040-cars

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Bison in Yellowstone get their 15 minutes of fame in viral video

Weighing in at anywhere from 700 to 2,000 pounds, American bison are essentially nothing more than fuzzy, horned tanks. You can imagine, then, the damage that one can do when it gets up a head of speed. A couple touring Yellowstone National Park found that out the hard way, when one particularly angry bison took exception to the millions of American motorists that turn untold numbers of his furry friends into road kill each year (we may be guessing at the bison's motives). The couple had stopped to watch Yellowstone's well-known herd when the incident occurred, causing nearly $2,800 in damage to the couple's Nissan Xterra. Check out the video of the actual incident up top, and then scroll down for a second video showing damage to the Xterra. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Nissan Serena offers big flexibility in a tidy package

In America, Nissan attempts to slake our kinschlepping needs with its slow-selling Quest minivan, but in Japan, where consumers seem a lot less reluctant to buy MPVs, there are a lot more models for every size family and budget. Nissan itself offers no fewer than six such minivans, including the popular Serena seen here.
Technically a mid-cycle facelift, this new Serena continues to offer seating for up to eight people with a gas-only or mild hybrid driveline delivering power to either the front or all four wheels. This Tokyo Motor Show reveal takes that familiar package and lends it a freshened look, complete with a revamped front fascia with less chrome frosting, optional LED headlamps, new LED taillamps and new alloy wheel patterns. In addition, the Serena receives new active safety technology, including lane departure warning systems, Around View Monitor with Moving Option Detection, Driver Attention Alert, and so on.
With only a 2.0-liter four-cylinder engine paired with a continuously variable transmission, you might expect the Serena to be smaller than today's American minivans, and you'd be right - it's roughly the size of a short-wheelbase Gen III Dodge Caravan, making its seating capacity particularly impressive. Said another way, the Serena is likely to stay forbidden fruit, but that doesn't mean you can't enjoy it in our gallery.

Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.