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Auto blog
Nissan: We lose money on each Leaf replacement battery
Thu, 24 Jul 2014Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.
From Maseratis to rental cars | Autoblog Podcast #511
Fri, Apr 7 2017On this week's podcast, Mike Austin and David Gluckman are in a huddle room (again), because the studio was already taken (again). We talk about the all-wheel-drive Dodge Challenger GT (again), as well as the Jeep Wrangler, Maserati Levante, Miata RF (again), and then David waxes poetic on mediocre rental cars (or similar). The episode wraps up with the traditional doling out of Spend My Money buying advice, with some input from an S2000 owner on advice discussed last time. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #511 Topics and stories we mention Dodge Challenger GT Jeep Wrangler Unlimited Maserati Levante Mazda MX-5 Miata RF Used cars! Rundown Intro - 00:00 What we're driving - 06:11 Spend My Money - 32:45 Total Duration: 55:30 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge Jeep Maserati Mazda Nissan mazda mx-5 rf dodge challenger gt
Nissan's 'No Charge to Charge' is what incentives look like in the EV age [UPDATE]
Wed, Jul 9 2014Nissan knows that offering free charging can increase Leaf sales, so it only makes sense for them to expand the "No Charge to Charge" program. And that's exactly what happened yesterday. As previewed during the New York Auto Show, No Charge To Charge gives new Leaf buyers free charging at participating public charging stations – which is pretty much any public station – for two years. That's the kind of thing that simplifies the EV buying process, which can move units, Brendan Jones, director of Nissan EV sales and infrastructure, told AutoblogGreen. "There is an expectation that we'll get a sales increase out of this," Jones said. "All the dealer has to say is that we have one card that accesses all chargers and we have a promotion where you can get free charging. The more complexity we reduce, the more sales we get." "The more complexity we reduce, the more sales we get." – Nissan's Brendan Jones That all-access angle is important for the broader EV market, Jones said, calling the program, "The first valid step towards interoperability." Jones said there will be more surprise announcements soon. "The infrastructure companies really came together to support Nissan on this," he said, but added that, "What's good for the industry and EVs in general is good for Nissan." "Leaf customers are not shy about their ability to provide constructive criticism," Jones said, " and interoperability has always been a big concern." Now that many of the early adopters drive an EV, the next target audience are the people who are telling EV companies to "Make this easy for me and I will adopt," Jones said. "[Interoperability] is a necessity for the industry now. We know the experience is great once they drive it. This just takes away a barrier, that confusion at the dealership." And, in some areas in the US, No Charge To Charge is now live. There are 2,600 public stations (200 of them fast chargers) in the initial 10 markets, Nissan says. Those include: San Francisco, Sacramento, San Diego, Seattle, Portland (OR), Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC. Nissan hasn't announced where the next 15 markets will be, but we know that they will likely be wherever the Leaf is selling well and there are a fair number of DC fast chargers. As we reported in April, each charging session in the No Charge To Charge program is limited to 30 minutes if you're plugged into a CHAdeMO fast charge station and to an hour at a Level 2 station.