2014 Nissan Juke Sv on 2040-cars

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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nismo mashes it up with Sentra 370Z and Altima GT-R

Nismo was a tuning division once content (or required) to restrict itself to just one or two models at a time, but these days Nissan is taking the gloves off and allowing its motorsport department to tune just about everything's it's got.
Now in its thirtieth year, Nismo tunes versions of the GT-R, 370Z, Juke and Versa Note, and will soon be working its magic on the Sentra and European-market Qashqai and Pulsar. And that's not even taking into account its considerable racing programs. At this rate, Nismo is going to run out of vehicles to tune pretty quickly, so what has it done? Invent new ones!
No, we're afraid that Nissan is not letting its Nismo division produce its own stand-alone product, but it has released two sets of amusing renderings combining two vehicles into one. One depicts a GT-R crossed with a Teana sedan (better known in these parts at the Altima), while the other crosses a Sentra with a 370Z.

Nissan's autonomous cars could drive in US first, maybe by 2020

Future shock could be just six short years away, and coming first to the US. Nissan says it might start making autonomous versions of its cars available in the US by 2020, before the tech hits the road in other countries. The Japanese automaker is in extensive discussions with regulators from California, the best-selling state for the Leaf battery-electric vehicle, for allowing self-driving vehicles to be on its roads, Hybrid Cars says, citing a conversation with Nissan executive Andy Christensen at the recent Detroit Auto Show. Many decisions need to be made between now and then, given the hurdles related to issues such as regulations, liability, safety and technology - and Christensen said the first wave of self-driving vehicles would be able to do their thing only on the highway. The vehicle of choice is most likely to be the Leaf because it's completely battery operated, making the conversion to autonomy that much easier. Last summer, Nissan chief Carlos Ghosn first promised production autonomous cars by 2020. The automaker has teamed up with MIT, Stanford, Oxford and others to extensively test its "Autonomous Drive" concepts since then. Late last year, Nissan tested a self-driving Leaf on Japanese public roads. Nissan is not alone promoting autonomous driving as a way to increase safety, fuel economy and traffic flow, just some of the reasons why the idea may be the wave of the nearer-than-we-thought-future. For example, the company says 93 percent of accidents are caused by driver error.