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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

2015 Nissan Murano: Introduction [w/video]

Right as winter turned to spring, a 2015 Nissan Murano was added to the Autoblog long-term test fleet. And while we'd like to report that it's been nothing but smooth sailing, the truth is, as we wrote this, the Murano was undergoing its second stint in the service bay at Suburban Nissan in Troy, MI. It only had 2,400 miles on the odometer. In fact, that's part of the reason why it's taken us so long to introduce this new member of the long-term fleet. After driving the new, third-generation Murano late last year, where we learned that Nissan thinks of its stylish crossover as the flagship for the brand, we decided to order one for a full year's worth of testing at Autoblog HQ. Right from the start, our Murano had problems. At 227 miles, the Check Engine Light illuminated. With no warning messages displayed in the car's onboard infotainment system, we took the Murano to the dealer, where a diagnostic check revealed a faulty O2 sensor. A new part was ordered and we were sent on our way. The Murano went back to the dealer, and now, that issue has been resolved. About 100 miles after the O2 sensor failed, the small storage cover on the center console broke. We aren't really sure how, since this small cubby hasn't had a whole lot of use. Rather than explain it in words, see what's going on in the video below. That's not the only issue we've had with the interior, either. We sort of expected the light, almost white leather to show signs of age during the year-long test, but even after just 2,400 miles, the seats are starting to look worn, with obvious discoloration showing on the driver's seat. What's interesting is, we never had this problem with the light-colored leather on our long-term 2013 Pathfinder. Beyond that, parts of the Murano's interior generally feel poorly put together. The door panels pull away upon light tugging (while closing the door, for example), some of the plastics creak, and we've noticed a few small rattles. Some of this is pretty alarming, especially considering the low mileage of our test car. But it stands to reason that these problems could've been baked in from the start. We're told our car had a couple of issues prior to delivery, and we've heard rumblings from other journalists that their test Muranos haven't been up to snuff. Our early impressions of the Murano were generally positive.

Nissan bringing GT-R LM Nismo back to WEC

Things didn't go exactly as planned when Nissan entered Le Mans this year with the GT-R LM Nismo. First years of a new racing program seldom do. But the radical front-drive LMP1 prototype performed so poorly that it looked for a while like Nissan would scrap the program altogether. Fortunately, however, the Japanese automaker has announced that the GT-R LM Nismo it is coming back. Several changes are afoot for next season. For starters, while the prototype only competed in the 24 Hours of Le Mans this year, Nissan says it "will return to race in the FIA World Endurance Championship in 2016" – of which Le Mans is just part. It isn't saying how many of the races it will contest, exactly, but the calendar currently consists of nine events: Silverstone, Spa, Le Mans, the Nurburgring, Mexico City, Texas, Fuji, Shanghai, and Bahrain. Hopefully we'll be seeing the Nissan team at all nine events, especially the one at the Circuit of the Americas in Austin, where it can be seen undergoing testing in the fresh and massive image gallery above. Schedules aside, Nissan has appointed a new principal to run the team. Brought in "to share the heavy load on Ben Bowlby's shoulders" will be Mike Carcamo, who moves from his job at Nissan Mexico to serve as the WEC team principal. Outgoing principal Bowlby does, however, appear to be staying on in an as-yet undisclosed capacity. Finally, Nissan says that "multiple changes have been made to the car since Le Mans," and you can bet that's a huge understatement. We won't know what those changes constitute, exactly, but the automaker is certainly hoping that they'll prove enough to make the car competitive. In its debut at Le Mans this year, two of the three cars failed to finish, and the third wasn't classified since it didn't cover enough distance. Related Video: NISSAN GT-R LM NISMO TO MAKE RACING RETURN IN 2016 Nissan's innovative LM P1 racer to complete test programme before returning to WEC YOKOHAMA, JAPAN - 1 October 2015: Nissan today announced that the innovative Nissan GT-R LM NISMO will return to race in the FIA World Endurance Championship in 2016. The team has been working hard to address the technical issues faced at Le Mans in June and is in the middle of a comprehensive test and development programme to prepare the new car to race against the tough competition it faces in the LM P1 class.