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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

How Nissan's NYC Taxi of Tomorrow has turned into a nightmare

"Why can't we have competition? Why did the city think there had to be exclusivity?" – Taxi Association Nissan's takeover of the lucrative New York City taxi market hasn't exactly gone according to script. An agreement that should have seen the company become the exclusive supplier of taxis for the next ten years has resulted in nothing but headaches, controversy and legal challenges, despite the $1 billion deal between the Japanese marque and the Big Apple. The opposition to the Nissan deal has been fierce since day one, Automotive News reports in a sweeping writeup of the Taxi of Tomorrow saga, with the Greater New York Taxi Association – which represents nearly a third of the city's taxi owners – putting up a fight against the new van cabs. Whether it's the monopolistic nature of the Nissan deal – as we said, under the terms of the deal Nissan would become the sole distributor of taxis for New York cabbies – the NV200 taxi's limited reliability record, or concerns over the company's ability to supply the cabs, the Taxi Association has fought tooth and nail against the so-called Taxi of Tomorrow, AN reports. "Look, Nissan is a good company. And the NV200 is not a bad car. If it turns out that people like it, then great – they should be able to sell them here," Ethan Gerber, an attorney for the Taxi Association told Automotive News. "But why can't we have competition? Why did the city think there had to be exclusivity? It stifles competition and stops innovation." "Why couldn't we just have standards for the taxi, and if Toyota and Ford wanted to offer an identical vehicle that might be somehow better or more competitive, why can't they?" Gerber asked. "Obviously, there is always disappointment, but I trust that there is fairness." – Carlos Ghosn The biggest source of opposition, though, focused around how the NV200 was approved in the first place, because it doesn't subscribe to one of former Mayor Michael Bloomberg's requirements for the next-generation taxi – that it would be available as a hybrid. It was that last point that initially got Nissan in trouble with the courts. In May 2013, New York County Supreme Court Justice Peter Moulton ruled the deal void, declaring that cab operators were free to shop for non-Nissan hybrids, though cab owners still had to go through Nissan if they wanted a standard, gas-powered taxi. Or, they would have.

Recharge Wrap-up: Comparing Nissan Leaf performance by climate, natural gas iffy for trucks

A new Carnegie Mellon University study looks at the effects of regional climate variations on the Nissan Leaf. The study shows (unsurprisingly) that the ambient temperatures of different regions have effects on battery performance and the use of climate control, both of which affect range. Efficiency and grid mix determine regional differences in emissions per mile. CMU enumerated many of the differences in performance across the US. For instance, on the coldest day of the year, maximum range can be 70 miles on the Pacific Coast, while it is less than 45 miles in the Upper Midwest. These differences in efficiency can also affect adoption patterns. Read more at Green Car Congress. Battery charger manufacturer CTEK has licensed WiTricity wireless charging technology. CTEK looks to commercialize the wireless power transfer tech for use with electric vehicle batteries, making the "plug-in" aspect of EV charging unnecessary. WiTricity's charging technology stands out for its ability for distance charging via magnetic near field. "We are excited to be on the forefront of the next generation of battery charging products for consumers and industry, and look forward to leveraging WiTricity's ground-breaking technology to bring a new level of convenience and ease of use to market," says CTEK CEO Jon Lind. Wireless charging is convenient for the public, but also especially useful for emergency vehicles, which need to be ready at a moment's notice but also keep electrical systems online while the car is parked. Read more at Green Car Congress or at the WiTricity website. Switching heavy trucking fleets from diesel to natural gas could make economic sense, but the environmental benefits aren't as certain, according to a new study from UC Davis and Rice University. Certain regions - particularly California, the Great Lakes and mid-Atlantic regions - could benefit from the switch with minimal investment. "But to have an environmental advantage for reducing greenhouse gas emissions would take significant policy intervention," says Amy Myers Jaffe, executive director for Energy and Sustainability at UC Davis. This would mean stricter efficiency standards for natural gas trucks, as well as stronger regulations for methane leakage. Read more in the press release from UC Davis below.