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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Worldwide, Nissan Leaf has outsold next two competitors combined

Nissan may not be meeting some of the more optimistic prognostications with sales of its Leaf electric vehicle, but it's certainly kicking the competition's butt. EV Sales is tracking global sales of plug-in vehicle models and estimates that Nissan has sold almost 172,000 units of the Leaf worldwide. That's more than the two next-best-selling plug-ins combined. Globally, EV Sales estimates, the Chevrolet Volt extended-range plug-in has moved about 88,000 units, while Toyota has sold about 71,000 of its Prius Plug-in Hybrid vehicles worldwide. Fourth-place Tesla Model S is close behind at about 66,000 units. Among automakers, Nissan is also by far the lead dog, but Mitsubishi has leapfrogged Chevrolet among plug-in vehicle makers, as the Outlander Plug-in Hybrid continues to sell well. Impressively, the relatively new BMW i3 has moved almost 23,000 units since its debut in Germany last year. As for Nissan, company chief Carlos Ghosn said at the New York Auto Show earlier this month that the company could sell as many as 50,000 units a year of the Leaf in the US, provided that charging infrastructure throughout the country improves. Earlier this year, cumulative US Leaf sales moved past 75,000 units since its late-2010 launch. Related Videos: Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: EV Sales Green Chevrolet Nissan Electric volt

2014 Nissan Altima gets updated equipment, prices

The fifth-generation Nissan Altima is heading into its second year, and to mark the occasion, it's getting updated pricing, some visual and tactile enhancements and new option packages. First up are the physical changes: All 2014 Altima models will have chrome exhaust tips, revised seat cloth (when not fitted with leather) and better noise isolation. Check the option box for the new Sport Value Package, and the Altima also will come equipped with 16-inch aluminum alloy wheels, a rear spoiler and remote engine start.
But those aren't the most important updates for 2014. Nissan is showcasing the expanded functionality of its NissanConnect system, which works with Android and iPhone handsets. Applications will be introduced in the fall and launch with Google search and Facebook, later to be joined by iHeartRadio and Pandora. NissanConnect with navigation system (separate from NissanConnect applications) will be capable of running SiriusXM Travel Link for data including weather, fuel prices and movie times. In addition, there are changes to other option groups, including a revised Technology Package and a new Display Audio Package, the specifics of which can be found in the official release.
As for pricing, the changes are pretty minimal, with the base 2.5 CVT starting at $21,860 and the full-boat 3.5 SL CVT topping out at $30,660 before options and a $790 destination fee. You can compare those figures with 2013 pricing here, and see the full rundown of all the trim level prices by scrolling below.