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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan Sentra crash rating improves, now Top Safety Pick [w/video]

After a poor showing in the hands of the Insurance Institute of Highway Safety back in 2013, Nissan is back for another round of crash testing with its 2015 Sentra, and it's walking away with a Top Safety Pick. The compact sedan's small overlap front crash test rating improved from "poor" to "good", owing to internal improvements to the A-pillar, door sill and front structure, IIHS said in a statement. The dummy, in this most recent test, was at a low risk of injuries because of the structural changes. Take a look at video of the Sentra's small overlap crash test, available up top, and the official press release down below. 2015 Nissan Sentra earns TOP SAFETY PICK award ARLINGTON, Va. - The 2015 Nissan Sentra has improved from a poor to good rating in the Insurance Institute for Highway Safety's small overlap front crash test, qualifying for the TOP SAFETY PICK award. The small car's front structure, A-pillar and door sill were modified to reduce intrusion in small overlap crashes. In addition, the side curtain airbag was lengthened to protect the driver's head. In the latest test, the driver space was maintained well, with maximum intrusion of less than 5 inches at the lower door hinge pillar. The dummy's movement was well-controlled. The head hit the front airbag and stayed there until rebound, while the side curtain airbag had enough forward coverage to protect the head from contact with side structure and outside objects. Measures taken from the dummy indicate a low risk of injuries in a crash of this severity. In contrast, the 2013-14 Sentra didn't hold up as well in the test. Intrusion measured as much as 13 inches at the lower hinge pillar. The dummy's head slid off the left side of the frontal airbag, and the side curtain airbag didn't offer adequate coverage. Measures from the dummy indicated that injuries to the left leg would be possible in a crash of this severity. Introduced in 2012, the small overlap test replicates what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or a utility pole. The Sentra's good ratings in the moderate overlap front, side, roof strength and head restraint tests carry over to the 2015 model year. To qualify for the 2015 TOP SAFETY PICK award, a vehicle must have good ratings in those four tests and a good or acceptable rating in the small overlap test. Related Video:

Carmakers ask Trump to revisit fuel efficiency rules

Car companies operating in the US are required to meet stringent fuel efficiency standards (a fleet average of 54.5MPG) through 2025, but they're hoping to loosen things now that President Trump is in town. Leaders from Fiat Chrysler, Ford, GM, Honda, Hyundai, Nissan, Toyota and VW have sent a letter to Trump asking him to rethink the Obama administration's choice to lock in efficiency guidelines for the next several years. The car makers want to revisit the midterm review for the 2025 commitment in hopes of loosening the demands. They claim that the tougher requirements raise costs, don't match public buying habits and will supposedly put "as many a million" jobs up in the air. The Trump administration hasn't specifically responded to the letter, although Environmental Protection Agency nominee Scott Pruitt had said he would return to the Obama-era decision. The automakers' argument doesn't entirely hold up. While the EPA did estimate that the US would fall short of efficiency goals due to a shift toward SUVs and trucks, the job claims are questionable. Why would making more fuel efficient vehicles necessarily cost jobs instead of pushing companies to do better? As it is, even a successful attempt to loosen guidelines may only have a limited effect. All of the brands mentioned here are pushing for greater mainstream adoption of electric vehicles within the next few years -- they may meet the Obama administration's expectations just by shifting more drivers away from gas power. This article by Jon Fingas originally appeared on Engadget, your guide to this connected life. Related Video: News Source: ReutersImage Credit: Daniel Acker/Bloomberg via Getty Images Government/Legal Green Chrysler Fiat GM Honda Hyundai Nissan Toyota Volkswagen Fuel Efficiency CAFE standards Trump