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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Nissan Concept 2020 Vision Gran Turismo looks awesome in red

As we reported the other day, Nissan has a whole raft of concepts it's bringing to the Tokyo Motor Show this year, but the Concept 2020 Vision Gran Turismo is perhaps the most striking. Or at the most least colorful. Now if you're thinking that we've already seen Nissan's concept for the popular racing sim, you're absolutely right. It debuted last summer ahead of the 2014 Goodwood Festival of Speed. But sinister as it looked in gray, this time it's been done up in bright red – Fire Knight red – according to the automaker. And as you can see for yourself in the gallery above, it looks awesome. Of course the Teatro for Dayz is still the main novelty here. Envisioned as a theater on wheels (hence the name), the Teatro packs the company's electric powertrain technology that we've already come to know from the Leaf. The interior is all smooth and white, serving as a sort of blank canvas of sorts – ostensibly allowing for a broad range of personalization. The minicar could point the way towards a successor to the equally quirky Cube that has, in its present iteration, been on the market since 2008. Or it could just be a showpiece for its home-market show, which only comes around every other year. Either way, you can check it out in the second image gallery. While you're doing that, we'll be staring at that red supercar concept for a while longer, and wondering how closely it might presage the next-generation GT-R. Nissan to show Teatro for Dayz, Gripz, Concept 2020 Vision Gran Turismo and more in Tokyo YOKOHAMA, Japan – Nissan Motor Co., Ltd. today released an overview of its exhibit at the 44th Tokyo Motor Show, which will be held at Tokyo Big Sight and open to the public from October 30 through November 8. Among the exhibits will be Teatro for Dayz, an innovative concept that signals a new direction in mobile technology. Designed especially for the digital native generation, this vision of near-future vehicles departs from convention and marks a shift in perception.