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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Is Nissan's Le Mans LMP1 racer really going to be front engined?

Since debuting the Nissan GT-R LM Nismo under a sheet earlier this year, Nissan has kept a very tight wrap on details about the racer. The company simply promised that the model would be on the starting grid for the 2015 24 Hours of Le Mans. However, the automaker had an aggressive attitude about the new program and said that the vehicle would "win in a very different way." The brand also hinted the final result wouldn't look like its competitors. This rendering suggests just how divergent the GT-R LM might be. Posted by Jalopnik, the rendering was supposedly based on the descriptions of people who have actually seen the racer. They described a car with a very long nose, and a rear that was potentially narrower than the front. From those details the pictures of a reverse Deltawing is almost conceivable. Judging by the original teaser image, this description actually sounds somewhat plausible too. The draping of the sheet in that photo could suggest some empty space at the back. According to this rumor, underneath that long snout could be an even bigger revelation – the engine. These days putting the powerplant ahead of the driver in a top-class endurance racer – even if it's behind the front axle for a mid-engine layout – is almost unheard of. Nissan trying it would certainly fall under a different way of winning. Though, such a thing was done by Panoz in the 2000s. Nissan is clear about keeping the racecar and road version at least somewhat related, especially technologically. Jalopnik speculates that the engine could be a gasoline-fueled twin-turbocharged V6 powering the rear wheels and a hybrid spinning the front and rear with a total system output of 1,000 horsepower or more. That figure is right on the money for modern LMP1 cars since the 2014-championship winning Toyota TS040 packs about 986 hp total. In the past few years, Nissan has failed to finish Le Mans with both the Deltawing that it sponsored and the ZEOD RC project. If these rumors prove true, then even getting the GT-R LM to see the checkered flag could be quite an accomplishment no matter where it finishes. Rumor has it that Nissan might show at least a glimpse of the vehicle during the company's Super Bowl ad this year. Related Gallery 2015 Nissan GT-R LM Nismo Announcement View 16 Photos News Source: JalopnikImage Credit: Jason Torchinsky via Jalopnik Design/Style Motorsports Nissan Racing Vehicles rendering nissan gt-r lm nismo nissan gt-r lm

Should heavy-duty pickup trucks have window stickers with fuel mileage estimates?

If you were to stroll into your nearest Chevrolet, Ford, GMC, Nissan, or Ram dealership, you'd find a bunch of pickup trucks. Most of those would have proper window stickers labeled with things like base prices, options prices, location of manufacture, and, crucially, fuel economy estimates. But you'd also run across a number of heavy-duty trucks with no such fuel mileage data from the Environmental Protection Agency. The EPA doesn't require automakers to publish the valuable miles-per-gallon measurement for vehicles with gross weight ratings that exceed 8,500 pounds. That makes it difficult for consumers to compare behemoths powered by turbocharged diesel engines – between one another, and between smaller, gasoline-fueled trucks. Consumer Reports doesn't think it should be this way, and it's spearheading an effort (PDF link) to get the government to require manufacturers to publish fuel economy estimates. In its own testing, CR found that heavy-duty pickups powered by Ford's Power Stroke, GM's Duramax, and FCA's Cummins diesel engines (which doesn't include the Ram's EcoDiesel) get worse fuel mileage than their lighter-duty gas-powered siblings. We're not so sure HD-truck buyers are unaware of this fact – big diesels don't really come into their own until big loads are placed in their beds or attached to their trailer hitches. Under heavy workloads, the diesel trucks will almost certainly return greater efficiency than a similar gas-powered truck. What's more, HD trucks with lumbering diesels in general make the driver feel more confident while towing due to greater torque at low engine RPM than gas trucks. They also offer greater max-weight limits. Still, we agree EPA fuel mileage estimates should be offered for heavy-duty pickups. And we think the comparisons provided by Consumer Reports might be interesting to potential buyers. Click here to see the results of CR's tests, and let us know what you think using the poll below. Related Video: Featured Gallery 2017 Ford F-Series Super Duty: First Drive View 22 Photos News Source: Consumer Reports Government/Legal Green Read This Chevrolet Ford GMC Nissan RAM Fuel Efficiency Truck Commercial Vehicles Diesel Vehicles poll gmc sierra hd chevy silverado hd