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GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

2016 Nissan Maxima offers 300 hp and 30 mpg for $32,410* [w/video]

After a surprise debut during the 2015 Super Bowl, Nissan has finally divulged the details on its latest Maxima sedan at the 2015 New York Auto Show. Starting at $32,410 (*not including a $825 destination charge), the Maxima retains the current car's powertrain, featuring a 3.5-liter V6 and a continuously variable transmission. Unlike its predecessor, though, the new fullsizer boasts 300 ponies, up from 290. While the power figures and displacement of the new V6 are similar to last year's model, Nissan claims over 60 percent of the parts in the new 3.5 are new. That means not only more power, but a 15-percent improvement in highway fuel economy, with the Maxima estimated to hit 30 miles per gallon. The CVT is also new, with Nissan claiming it's now "performance oriented." Beyond the oily bits, the cabin is home to an eight-inch touchscreen, while drivers will enjoy a seven-inch display in the instrument cluster. In terms of safety tech, Nissan installed the standard alphabet soup of acronyms, offering up Predictive Forward Collision Warning (PFCW), adaptive cruise control, Forward Emergency Braking (FEB), and blind-spot warning with cross-traffic alert. As we said, the Maxima will start at $32,410, and will be offered in four grades, with the Platinum trim remaining at the very top of the line. It's not clear, however, how those prices will break down, nor when the Maxima will arrive in dealers. 2016 Nissan Maxima "4-Door Sports Car" makes global debut at New York International Auto Show President and CEO Carlos Ghosn unveils Nissan's totally redesigned flagship Maxima "4 Door Sports Car" All-new Maxima features a 300-horsepower 3.5-liter V6 and new lighter, yet more rigid chassis, bringing sports car-like acceleration and handling to large sedan segment 2016 Maxima is set to arrive in U.S. Nissan showrooms with a starting M.S.R.P. of $32,410* NEW YORK – Nissan today unveiled the all-new Nissan Maxima during a press conference at the New York International Auto Show. Making the presentation was Nissan President and CEO Carlos Ghosn, who addressed a range of topics including Nissan's $10.1 billion investment in the U.S. in the past three decades. The dramatically styled 2016 Maxima, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment.