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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

Editors' Picks May 2022 | Nissan Z, Subaru WRX and Mazda's latest

This month of Editors' Picks sees us recognize a strong pair of Japanese cars designed for the driving enthusiast. Both having just been totally redesigned, we found their latest versions to be even more satisfying than the last. In addition to the Nissan Z and Subaru WRX getting the nod, Mazda gets similar recognition for its new crossover. The CX-5 is still highly recommended, but we prefer the CX-50 over it at this point. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned an EditorsÂ’ Pick. 2023 Nissan Z Quick take: Tons of power, excellent handling, a gorgeous design and a supremely affordable price make the Nissan Z a killer sports car proposition. Score: 8.0 What it competes with: Toyota GR Supra, Subaru BRZ, Mazda MX-5 Miata, Ford Mustang, Chevrolet Camaro Pros: Powerful twin-turbo V6, excellent handling, pretty design, agreeable pricing Cons: Cramped interior, automatic option is subpar, base trim is sparsely equipped From the editors Road Test Editor Zac Palmer — "I fell for the Z quickly. A new sports car with a dynamite engine, solid manual transmission, very good handling and stunning looks is an instant winner today. We're living in a golden age of Japanese sports cars/sport compacts, and the Z is one of the best options of them all. It should make everyone looking to buy a Toyota GR Supra take pause to consider the Nissan." Associate Editor Byron Hurd — "I was a believer in the Z even when others weren't, so I'm happy that Nissan left most of the formula well enough alone. The new engine makes the Z feel punchier and more alive without giving up all of the high-revving character that made the 3.7-liter V6 an outlier in a space now overrun with turbocharged four-cylinders. Just stick to the manual." In-depth analysis: 2023 Nissan Z First Drive Review: The Z is back again!   2022 Subaru WRX Quick take: The WRX gets big upgrades where it counts, making it better to drive than before. We're not fully sold on the styling, but it's tough to beat if AWD performance is king.